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How To Put Numbers in Context During an Election Year

I have bad news for all of us. The non-stop media coverage of politics has already started and it’s an election year here in the US. Now that the voting for Presidential primaries has started, you’ll likely start seeing a lot of reports about momentum, winners, losers and general predictions about the sentiment of the nation based on biased polling.

To help us all get ready, I thought it might be useful to share a few facts about demographics in America that put commonly shared numbers into context for what they actually mean. Here are a few:

So where does this leave any of us who are seeing this constant stream of media that will likely turn into a flood the closer we get to November and election day? For me, I’ll maintain a healthy skepticism about numbers, do my best to ignore any and all polls and instead try to focus on what the people running for office actually say (rather than the commentary and soundbites around what they supposedly meant). It’s going to take some work but if I’m going to vote based on any kind of knowledge, that’s what it seems like it will take. 

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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.


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