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Rohit Virgin is not in the business of music. Or credit cards. Or mobile phones. Or space travel. Though the brand has done remarkably well in translating its popularity from one business to the next – they are actually in the business of reinventing stagnant industries. Just look at the track record of industries that they … Read more
There have been rumours flying this week that Time Inc. is going to be shutting down Business2.0 magazine and the last publication will be the September issue this year. Valleywag is reporting that the magazine has already been shut down – but in another first for Business2.0, it seems Josh Quittner (editor) and several high … Read more
I used to sit in the front seat of a taxi. In Australia, if you are male and riding in a cab alone – it is standard practice. Every time I would come home to America while I was living in Sydney, I would delight in telling this little known quirk to my American friends … Read more
This past weekend I spent most of the day on Saturday at home waiting for a delivery. The promised window was between 11 and 2 … and not surprisingly, 2pm rolled around with no delivery in sight. The delivery was from Home Depot, but it just as easily could have been any furniture or appliance … Read more
I believe in the power of the people. Not in a political way, because I’m not after your vote for anything. But in a social way that is changing how we find information and how marketers communicate with their customers. Technology is an enabler, but the real shift is in people collaborating and sharing an … Read more
Raise your hand if you have heard the term "blego." Ok, that’s probably not a good experiment since I can’t see you … but it’s an increasingly common word being used to describe the hyperactive egos of many bloggers. It’s becoming a negative word, often referring to the qualities of some bloggers to be judgemental, … Read more
In what may go down in history as one of the biggest integrated movie marketing efforts in the history of Hollywood, the pre-promotion for the upcoming Simpsons Movie is in full swing right now. Unlike many other Hollywood promotions, the marketing for the Simpsons movies is going beyond billboard and print, beyond television, and beyond … Read more
www.flickr.com rohitbhargava’s Live Earth DC photoset
Today might be the largest simultaneous social marketing event ever staged – as Live Earth concerts light up stadium stages on 7.5 stages on 7 continents. In case you’re wondering, the "0.5" stage is right here in DC. The concert taking place now is at the American Indian Museum after they offered their venue for … Read more
Before making their way into dishes served by 5 star restaurants around the world, black truffles start their journey to the plate by being discovered and licked by a dog (or pig). Is that the kind of delicacy you are interested in? When you think about it, a lot of what we strive for or … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
