The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

The Future of Love in an Age of AI Dating and Chatbot Partners 

The Future of Love In An Age of AI Dating And Chatbot Partners

This past Wednesday was Valentine’s Day, and there were dozens of stories about love in one form or another. Collectively, these stories illustrated how there is a reevaluation happening now around love and how people are experimenting with new ways to find companionship, from AI girlfriends and boyfriends to polyamory experiments to automated dating. Here … Read more

Perplexity.ai and Testing the Future of AI Generated Search Results

Perplexity.ai and Testing The Future of AI Generated Search Results

Tech commentator Shelly Palmer offered a ringing endorsement of a new AI extension that can replace Google search called Perplexity.ai and so I decided to give it a try. Instead of a list of links, starting with promoted ads, the search results from Perplexity summarize what it finds on the web. Of course, I started by Googling (Perplexing?) myself. … Read more

What You Should Know About Apple’s New Vision Pro Headset

What You Should Know About Apple's New Vision Pro Headset

The early reviews of Apple’s latest flagship metaverse-fueling headset are already mixed. Some say it “lacks polish and purpose” and dismiss it as “spectacular and sad.” More optimistic reviews called it a “revolution in progress” and it is at least delighting financial analysts who already believe it’s a “game changer” when it comes to the … Read more

The Truth About Paid Reviews Might Not Be What You Think

The Truth About Paid Reviews Might Not Be What You Think

I have paid for a book review. Most authors have too, in one way or another. If this fact shocks you, then you might enjoy a piece from Wired that digs into the misunderstood world of paid reviews and why it has become so prevalent across books, movies, hotels and just about any other experience that you can read … Read more

Super Bowl Marketing Recap: The Best, Worst and Almost Ok Ads From The Big Game

State-Farm_Like-a-Good-Neighbaaa

This year’s Super Bowl Ads cost $7 million – and most are being rated today based on their entertainment value. Not exactly the metric I would pick. Instead, I always look at the year’s ads based on the marketing strategy and whether the creative the team used actually delivered on what they might have hoped … Read more

New RXBands Offer a Secret Stretch Code and a Marketing Case Study

New RXBands Offer A Secret Stretch Code and a Marketing Case Study

Here’s something you probably haven’t seen before … a protein bar company launching a discount code promo that only appears once on an exercise band after it’s fully stretched. This clever stunt comes from RXBAR, which is partnering with three Instagram fitness influencers to give away the bands and free prizes too. It’s a fun and … Read more

New Program at Supermarkets Will Use Facial Scanning to Check Age

New Program At Supermarkets Will Use Facial Scanning To Check Age

Welcome to a case study on why facial scanning is a bad idea. Supermarkets in the UK have been experimenting for the past year with technology that estimates the age of shoppers by scanning their faces at checkout. Apparently “Tesco, Asda, Morrisons and Co-op have already successfully trialed the technology which allowed anyone that is estimated to … Read more

The Non-Obvious Insights Newsletter. Non-Obvious Insights
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

All Books

#1 WSJ & USA Today Bestselling Author

In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Contact ROHIT

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

Contact

About You

What Are You Contacting Us About*:

Your Message