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Word of Mouth Marketing

post thumbnail for Store Wars Viral eAdvocacy Campaign Uses Popular Culture to Influence the Public

01 2005 June

Store Wars Viral eAdvocacy Campaign Uses Popular Culture to Influence the Public

The first component of eAdvocacy is getting your issue on the radar screen.  Piggybacking on the release of the new Star Wars movie, a viral...

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post thumbnail for eBay and Online Reputation Systems

25 2005 May

eBay and Online Reputation Systems

Just a few weeks ago I got my blue star on Ebay.  Aside from signifying that I’ve now successfully bought or sold 50 pieces of...

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