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Any author (or blogger) will tell you that titles matter. The name is frequently what draws people in to read a post, or buy a book. In a world of competing diversions, these titles are more important than ever. Why the Irish Saved Civilization was a very average book released with a perfectly crafted title … Read more
For anyone who has ever sat in a marketing strategy session, inevitably the discussion usually comes down to dueling product/service benefits. Does it taste great? Is it less filling? I suspect it was a creative impass that led Miller to come up with what is probably the most famous dueling benefit campaign ever created. But … Read more
Part of the appeal of the Wikipedia phenomenon has been that in a group edited model, it is more likely that individual biases in writing can be removed through frequent editing. Indeed, for many of the self appointed Wikipedians who guard the content of Wikipedia, their mission in life is to objectivize any entries that … Read more
Taking a look at the current promotions from two of the world’s largest hotel chains is an interesting snapshot of the different philosophical approaches each chain brings to their hotel operations. Hilton launched their Be Hospitable campaign with a call to people around the world to just be nicer to each other. Their campaign site … Read more
One of the surest ways to confirm your uber-geek status is to be able to solve riddles, puzzles, and other mental challenges. Google first made it’s mark in this world with their innovative recruiting billboards in the valley designed to drive techno-geeks to a secret URL to test their intellect in order to get a … Read more
This is a question that any marketer who has discussed the prospect of blogging as a marketing tactic will be familiar with. Many consultants are well accustomed to selling the many "soft" benefits of blogs such as starting a dialogue with customers, demonstrating transparency and having a soapbox on which to distribute your corporate point … Read more
Everyone has a time when they have felt wronged. When something didn’t go right, a relationship soured, a product failed to deliver or someone just did something that pissed us off. And we all know the feeling of coming up with the ultimate comeback, when someone just gets what they deserve (like the classic story … Read more
I love Firefox. From its signature "tabbed browsing" to its open source heritage – Firefox has experienced huge growth thanks to the legions of brand believers who have spread the word about Firefox. The Firefox brand has become a badge of honor – just as most graphic designers would never willingly choose to use a … Read more
In light of Chevy Tahoe’s recent experience with consumer backlash towards their promotion run on The Apprentice, viral marketing is a hot topic of discussion in marketing circles these days. Is it too risky to do well? Should companies avoid it? Is Chevy doing the right thing by not stepping in and removing negative consumer … Read more
The phenomenon of Internet users sharing their opinions about products and services online is well into the mainstream now, with large etailers like Amazon.com encouraging customer reviews, sites like TripAdvisor asking travellers to review lodging in destinations around the world and ratings systems for buyers to evaluate sellers on sites like ebay and others. Online, … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
