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Walking through the streets of Old City in Philadelphia this weekend, there were people standing in line to get into clubs telling each other to "follow the finger." At first I thought it was some college student slang, or a Philadephia thing – but looking around I realized – they were actually responding to a … Read more
Tagging is in right now. From a network for teens to Yahoo’s purchase of del.icio.us and Flickr … everyone in the industry is betting big on tagging. And why shouldn’t they? Search is no longer the only way to find information online. Jakob Nielson (the controversial usability guru) even categorized search engines as leeches. That … Read more
One of the things I have noted over the past year of blogging is that this blog receives a significant amount of traffic from locations outside of the US. Intended or not, this blog has a global audience. But like most of my fellow bloggers based in a single country, I don’t do much to … Read more
One of my favourite holdover sites from the dot-com era that is still around today is Spun.com. I have always loved the idea of creating used cd and dvd store online for people to sell their old stuff and use credits to buy new stuff. I think I still have a spundex somewhere. I came … Read more
Like most other parents of a one and a half year old, my house is filled with books. Picture books, soft books, waterproof books, popup books, touch and feel books, or Dr. Seuss books. You name the type of kids book, and we probably have one lying around somewhere. But even in this home library … Read more
Using celebrity spokespeople can be a tricky thing – especially when it comes to athletes and sports sponsorships. Nike and Visa both learned this with their ill-fated Olympic sponsorships of Bode Miller and Lindsay Jacobellis, respectively. Both turned out disappointing performances, with Bode Miller coming off as a total ass yesterday with his declaration that … Read more
As most good content publishers know, there are moments where a highly relevant "nugget" of content from your site will be the piece that generates the largest number of searches and a surge in site traffic. For content publishers offering Winter Olympic coverage, that nugget is definitely the Olympic Medal Count. To reach all the … Read more
There aren’t many guys out there that can resist checking out a site as titillatingly titled as French Maid TV. The only problem is, you better watch out for someone looking over your shoulder. Especially if you are at work like I am right now. Of course, my story is that I’m just checking out … Read more
In this month’s issue, Wired magazine asked several visionary thinkers to assign a new word to the future of the Internet. Paul McFedries, author of Word Spy, mentioned the term: Infosphere … an apt term for the current state and future potential of the web. The growth of information resources online has been symbolized by … Read more
Every year there are lists of the best and worst ads from the Super Bowl – and usually I look at them with frustration because they have nothing to do with advertising effectiveness … just pure entertainment. Entertainment is fine, but it’s hard to imagine that any of the advertisers in the Super Bowl will … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
