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The Superbowl is the real start to the new year for the advertising industry. Just as the Chinese new year comes on a delay from the celebration of January 1st, the Superbowl manages to turn public attention to advertising in a way that is far beyond the other 364 days of the year. As the … Read more
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As the days count closer and closer to the Super Bowl this weekend, the hype about the ads is reaching the typical fever pitch that it always does each year as every news media outlet turns it’s … Read more
As a follow up to my earlier post about our campaign for Aveeno working with Julian Beever, we just posted a video on YouTube showing how Julian creates those amazing 3-D pavement drawings of his. You can see all of his previous work in a Flickr Gallery, and the video is below:
Like anyone else, I find Steve Job’s product launch presentations to be mesmerizing. Apple is certainly getting their mileage out of his typically irresistable keynote performance from Macworld, where Jobs announced the iPhone – marketing the download from the homepage of the iTunes store and probably getting millions of downloads already. Yesterday evening, I also … Read more
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As just about everyone knows, the season premiere of the best show on television kicked off for two nights straight on last night and Sunday night with the first four episodes. Serial dramas are hot right now, … Read more
Apparently, the latest "innovation" in advertising is offering up ad space on the bottom of those security bins used in every airport. Despite fears that it might confuse people during an already confusing moment of separating liquids and laptops into quart-sized bags, it seems that airport authorities are ready to go ahead with the plan … Read more
I like my food spicy. The problem is, for most restaurants – it just doesn’t pay to make food really spicy. If it is, a large number of customers will send it back, and once you’ve added the spices, you can’t remove them. So the safe solution for most restaurants is to offer a way … Read more
Yesterday I had the chance to do a podcast interview for Tom Parish which he just posted on his Talking Portraits website. The topic was initially about Social Media Optimization, but more specifically about the role of marketing with social media in the enterprise and some good discussion about common questions that people are asking … Read more
This weekend I headed to the movie theater to see A Night at the Museum, and before the film there was preview for the Metropolitan Opera’s new initiative — Saturday Matinees Live in HD at local theaters around the world. I have to admit, what first caught my attention in the trailer was the multiple … Read more
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As the year comes to a close, it’s time to look forwards to next year and what are shaping up to be some key trends for marketers to track through the year. To add to the already … Read more
Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
