As Featured In:
Webby
AdAge
HBR
WSJ
Rebate Phishing: The practice of luring customers online to make a purchase with the promise of receiving a nonexistent rebate check in return. Recently unleashed from the bonds of my 2-year mobile phone contract, I went online this weekend to search for a new mobile phone. Within seconds, I ended up at Wirefly.com – one … Read more
I came across the beta for this site today, an interesting effort to merge the best qualities from a site like Squidoo (letting individuals share their expertise) and LinkedIn (letting individuals network with one another). The interesting angle on this site is that it focuses very narrowly on the niche of professionals who have their … Read more
Guy Kawasaki has an interesting post on his blog today about his traffic after 30 days of blogging. Not surprisingly, his blog is hugely popular, with lots of loyal readers … but one really interesting point from this is how positively his blog has impacted sales of his book (propelled it from an Amazon sales … Read more
Early this year when Apple first released the ipod Shuffle, the webpage highlighting the shuffle focused on the change in world view that the ipod shuffle had introduced. "Random is the new order" declared the page, and asked users plainly to "give chance a chance." I posted in the past about the power of this … Read more
The theory of an encyclopedia built through the collective contribution of thousands of laypersons seems to defy logic. After all, how can you rely on individuals to work together with relatively few rules in order to develop a common encyclopaedic view of the world? But despite the obvious problems, Wikipedia works – an online measure … Read more
Whenever I describe the power of word of mouth marketing for clients, I’m careful to avoid putting the term "buzz" in the same sentence. While creating a buzz is important and is certainly a component of word of mouth marketing, it also hints of transcience. What constitutes buzz today can often be gone tomorrow. Movie … Read more
Connecting with an influential group of individuals is a necessary component of every viral marketing campaign. In any social network, there are the groups of individuals Malcolm Gladwell calls the "Mavens" – who will evangalize a point of view to all in the network because they believe in it or because they think it is … Read more
The response over the past few days in support of Shari has been immense across the Blogosphere — a stunning example of the power of this new consumer generated world to rival and even surpass traditional media outlets in reach and influence. To help visualise this sphere of influence, Valdis Krebs has kindly provided a … Read more
Just a few weeks ago I got my blue star on Ebay. Aside from signifying that I’ve now successfully bought or sold 50 pieces of junk – it also felt like validation in the purest kindergarten way. Somebody likes me. 50 somebodies. And they even said so when they rated me positively. It also got … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.
In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
