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Reputation & Ratings Systems

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01 2006 February

Using Blogs for Personal Marketing

Guy Kawasaki has an interesting post on his blog today about his traffic after 30 days of blogging.  Not surprisingly, his blog is hugely popular,...

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post thumbnail for The Importance of Having a Personality

01 2005 October

The Importance of Having a Personality

Early this year when Apple first released the ipod Shuffle, the webpage highlighting the shuffle focused on the change in world view that the ipod...

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20 2005 September

Collective Voice and Blogs

The theory of an encyclopedia built through the collective contribution of thousands of laypersons seems to defy logic. After all, how can you rely on...

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08 2005 September

Word of Mouth Marketing is not just Buzz

Whenever I describe the power of word of mouth marketing for clients, I’m careful to avoid putting the term "buzz" in the same sentence.  While...

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27 2005 July

Announcing a Blog Social Network Experiment

Connecting with an influential group of individuals is a necessary component of every viral marketing campaign.  In any social network, there are the groups of...

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post thumbnail for Social Networks and Blogs to Save a Life

22 2005 July

Social Networks and Blogs to Save a Life

The response over the past few days in support of Shari has been immense across the Blogosphere — a stunning example of the power of...

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25 2005 May

eBay and Online Reputation Systems

Just a few weeks ago I got my blue star on Ebay.  Aside from signifying that I’ve now successfully bought or sold 50 pieces of...

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