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Singelringen Promotes "Single Power" As a Way of Living

Everywhere you turn online there is another site that introduces new ways to find that special someone.  From personality profiles on eHarmony to focusing on finding "recreational" friends on sites like AdultFriendFinder.com – there seems to be some online service for everyone.  Public perception of online dating, too, has changed from assuming it was just … Read more

5 Case Studies in Reinventing Book Marketing

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz A quick look at any marketing industry publication over the last few weeks will yield more than a few examples of how authors and publishers are getting smarter about marketing.  As more and more outlets compete for … Read more

The Human Side of Search: Directories, Wikis and Networks

One of the most popular portal sites today started with a list of Jerry Yang’s favourite sites.  As Jerry grew his directory of sites into the megaportal of Yahoo – he also gave birth to an idea that was copied across the Internet.  Then Google came along and Yahoo’s directory suddenly became a tool for … Read more

SixApart Provides a Model for Customer Segmentation

Yesterday I received my email invite to Vox, SixApart’s new blogging platform focused on helping people to launch personal blogs.  For some time now, I have been an admirer of SixApart’s marketing strategy and business plan for blogging.  Since I originally chose Typepad to host my blog, I have found their tools to be easy … Read more

What Marketers have Forgotten about Domain Names

Ten years ago, a good domain name was the most important thing in the world.  Companies bid millions of dollars to get the right domain name, legal battles ensued over who should rightfully own a domain, and registering the right domain name was usually the first step in launching a company, campaign or new tagline.  … Read more

The Carnival of Marketing at Influential Interactive Marketing

Thanks to all for their patience while I pulled together this week’s Carnival of Marketing over the holiday weekend (in the US).  The posts from this week range from new great content online, such as TEDTalks, to new ideas like the Earthboards or marketing in SecondLife, to highlighting several posts from newer blogs out there … Read more

The Carnival of Marketing – Call for Submissions

One of the more popular blogs on marketing and PR today is Media Orchard.  Scott’s "Pick of the Orchard" are very useful daily posts on the top five or so marketing and PR related links worth reading online.  Piers does the same thing on marketing news and trends on both PSFK and Marktd.  Every once … Read more

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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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