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NBC Markets 2 New TV Pilots on Netflix

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I2m_netflixandnbc As TV marketers start to get ready for the new fall season of TV shows, the challenge of introducing new shows is the same as it ever was.  Marketing a television show is steadily taking more and more lessons from Hollywood filmmakers, doing things like positioning new shows in relation to older shows, using big stars as a draw, and even using very movie-like trailers to promote the shows on television and online.  Now NBC has found a new angle for promoting two new shows: offering DVDs of the pilots on Netflix.  The pilots for Kidnapped and Studio 60, two new shows coming this fall on NBC are being offered on Netflix and actively promoted on the site through "you might also like" style banners where Kidnapped is presented to users who have previously looked at episode DVDs for "24."  Just as Netflix remade the inside of their red envelope into must-have ad space to market new films, smart tie-ins like this combined with their highly user-friendly interface will help them fight off competitors and continue to take care of their legions of loyal customers.  Look for NBC’s rivals to copy this tactic very quickly.

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About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

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For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.

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#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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