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Several months ago, I read The Ultimate Question, a book from Fred Reichheld about how to measure your company in relation to how likely your customers are to recommend you to a friend or family member. The result is what he calls your Netpromoter score. The book represents a good reminder for companies on how … Read more
I recently came across TurnHere.com – a very cool website that has a compilation of short films about various locations across North America. Unlike other video submission sites, the focus of Turn Here is about recruiting filmmakers into a professional community and allowing them to house their work in a more professional environment. Better yet, … Read more
When I was in business school, "widgets" were the term that we used to refer to units of a fictional product in case studies. Today, widgets are those smart little applications meant to be used as small utilities in a blog, operating system or web browser. A few months ago, SixApart launched Typepad Widgets to … Read more
Following from my previous post about the Landrover promotion, I did a bit more research and learned about Consola, the Open Source Proximity Media Server. As far as I can tell from their sparse website, the project is designed to create an open source method for what the project calls "placecasting" – or sending a … Read more
In downtown NY today, I passed a billboard for a Landrover promotion encouraging people to put their bluetooth handsets to discoverable in order to learn more about something. Aside from the relatively cryptic call to action, this is the first example I can recall of having seen a company try to use Bluetooth technology for … Read more
Bloggers don’t get backwards readership. This is an unfortunate result of posting in the journal-style format that most blogs have. The recency of any entry spirals downward from the moment it is posted, with the shelf life of an average blog post is not much more than a few days. This week is my one … Read more
After much fanfare over the last few weeks, The Da Vinci Code opens in theaters across the US today. Though some early reviews from the Cannes Film Festival premier have been less than perfect, there is no denying that the marketing machine behind the film has generated buzzworthy firsts, from partnering with Google to open … Read more
Michael Arrington of TechCrunch (one of the best blogs for info on emerging startups today) points to an intriguing new advertising based site called Moola.com. The site creates a new business model by asking users to view ads prior to playing a faceoff style "AdverTournament" with other users. Each time you win a round, you … Read more
Since websites have become primary information sources about companies and products in the late 90s, integrated marketing teams have been using web analytics to mine data about users and translate this into trend information and ammunition for testing the usability of websites. One metric in particular that almost all marketing teams pay attention to are … Read more
Most of us have awful password etiquette, using the same easy-to-remember password across multiple sites, and only really choosing secure passwords when there is a specific system in place preventing us from using a simpler one. Financial institutions have gotten better at preventing fraud and password hacking, in part because consumers are also realizing that … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
