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Consider this a fair warning – this week I will often be blogging about client work as I contribute to the Climate Response Blog. As I head to London for that event, simultaneously our team has been spearheading a bold new initiative for the Department of Health and Human Services designed to engage bloggers in … Read more
The Target retail store near our house opens at 9am, while most every other store in the area opens at 10. Is that one hour really a big deal? Perhaps not for most people – but for my wife who drops off my son at school every morning at 9 and needs to pick him … Read more
Almost everyone I know is sharing photos online with family, and some more web savvy families have full groups set up online to correspond with other family members across the world. Over the last few weeks, I have come across several social networks aimed at helping families to communicate with one another. The solutions range … Read more
NOTE: THIS POST IS AN ENTRY INTO THE SVAMA MARKETING THOUGHT PUBLISHING CONTEST There is a gap in online marketing today. Despite the rising budgets being allocated to online advertising, the distribution of this money is not equal. Even as thousands of new blogs and social networks are created, the vast majority of online ad … Read more
There is a restaurant in the Washington DC area called Cassatts which is the only location in all of DC where you can get a flat white. For most people that might not mean much, but for anyone who has lived in Australia or New Zealand, the thought of starting a morning without your flat … Read more
If you are already a Movable Type or HTML expert, this post is not for you. But many fellow bloggers who are Typepad users (but not programming saavy) asked how I created my Social Media Bio and how they might do the same. For all of you that asked, here is how I hacked mine … Read more
In the industry I work in, it’s easy to get overly passionate about all of the new sites emerging every day that fit into this Web2.0 classification the industry has created. The majority of these sites are willing to trade short term revenue for the prospect of building up a user base. New users have … Read more
Good marketing comes in two forms, not one. There is marketing that is relevant, appears at the right time to the right people and is likely to influence actions. This is the kind of marketing that everyone in the industry strives for. It’s what we think is good. The problem is, it misses the one … Read more
Since around the time of SxSW and perhaps earlier, the buzz on Twitter has gone through the roof. Collecting groups of text messages and emails from people cataloguing "what they are doing now" might seem like a colossal waste of time, but it has found a devoted following from bloggers and those actively engaged in … Read more
Yesterday I moderated a panel on user generated content at the Millennials Conference put on by my friends at Digital Media Wire, an event that featured many brands, thinkers and even millennials themselves talking about media and marketing to this new generation of young people. I published two separate summaries of the event, the first … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
