17 2006 January
Intelligent TV and Online Communities
There is a battle going on in the world of television. On one side are the lovers of "intelligent" TV. Shows like Lost, West Wing,...
Read Now03 2006 January
The New US Airways Missed WOM Opportunity
As part of the merger between US Airways and America West airlines announced in November last year (2005), they had an intriguing new decision to...
Read Now27 2005 December
Easing the Responsibility of Blogging
You’re interested in sharing your insights into communications challenges and issues with the world. That’s a great start. But are you really ready to take...
Read Now12 2005 December
Strong Support for the Tagging Revolution
If there is one takeaway from two recent Yahoo acquisitions, it’s certainly that they believe in the social computing phenomenon of tagging. Through buying Flickr,...
Read Now08 2005 December
Marketing the Director's Cut Online
One of the most engaging and talked about ads in recent months was the Sony Bravia ad where they sent 250,000 coloured balls down the...
Read Now05 2005 December
The 100th Post – A Blog Strategy
I was looking at the "99" after the number of blog posts in my Typepad login screen and thinking to myself that I should do...
Read Now15 2005 November
The Word of Blog
Imagine if online media outlets only ran advertising that they agreed with? Of course, this level of censorship would never be tolerated (or legal), however...
Read Now08 2005 November
What if Dilbert Blogged?
I was just thinking earlier this week about a strangely typical experience I was having regarding business dysfunction and how perfect it would be for...
Read Now03 2005 November
The Window of Suckiness
Google has mastered the power of the Beta release. They have equated the term "Beta" with the idea of exclusivity so strongly that to be...
Read Now24 2005 October
NY Times Admires Brand Bloggers & Consumer Evangelists
In a presentation I gave last week, I spoke about the passion that many people feel about their technology choices as a key reason why...
Read Now19 2005 October
BLOG = Better Listing On Google
Shawn Gold shared this great soundbite at the AdTech conference in Chicago more than a month ago, and it stuck with me as a wonderful...
Read Now04 2005 October
Sneak Preview: Ogilvy PR BlogFeeds
As part of our sponsorship of tomorrow’s WE Media Conference in New York, we started thinking about how we could offer something of value to...
Read Now01 2005 October
The Importance of Having a Personality
Early this year when Apple first released the ipod Shuffle, the webpage highlighting the shuffle focused on the change in world view that the ipod...
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