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Amazon Uses "Plogs" to Connect Authors to Readers

Apparently, the blog format is not just for those who want to write their own content.  In an interesting extension of their AmazonConnect program, Amazon offers the ability for any registered user of the site to create a personalized weblog (plog) that will bring in posts from their favourite authors into a blog format.  Sure, you can get RSS feeds into an aggregrator, but Amazon’s effort is a brilliant extension for them to provide a more personalexperience to users and help connect authors directly to their readers.  The premise behind AmazonConnect is all about giving authors tools to help them increase readership, interact directly with their readers, and perhaps most importantly, deepen their relationship with Amazon.com.  When authors have created these types of assets on the site, it’s easy to imagine that those who have blogs will use a link to Amazon to refer people to buy their books.  Aside from the affiliate marketing dollars that this generates for both sides through commissions, this is also a great endorsement for Amazon.  In essence, every author of every book is essentially sending you to the same store to buy it.  Interestingly, as users of Amazon start to create their personalized blogs and get content directly from the authors they read, it may have a net effect on the blogosphere as well.  As more authors create Amazon blogs (many of which link through to their own blogs), this will continue to legitimize blogs in general.  Any effort that helps add to the credibility of personal media as an information source for a mass audience is something every blogger should appreciate.  If only "plog" wasn’t so close to "splog" …

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A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

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