12 2006 April
Can Blogging Impact Your Bottom Line?
This is a question that any marketer who has discussed the prospect of blogging as a marketing tactic will be familiar with. Many consultants are...
Read Now23 2006 March
Finding a New Formula of Blog Influence
In a world of personal media where the technical constraints of publishing content are becoming nearly nonexistent – some have recently discussed the rising problem...
Read Now21 2006 March
Are Domain Names the Next Tagging Phenomenon?
Tagging is in right now. From a network for teens to Yahoo’s purchase of del.icio.us and Flickr … everyone in the industry is betting big...
Read Now18 2006 March
Boeing Uses Blog to Counter Airbus Marketing
A recent post from the VP of Marketing for Boeing (Randy Baseler) illustrates the perfect way to use a blog for public relations and to...
Read Now16 2006 March
7 Tips on Pitching Bloggers
This week, I added a piece on the homepage of the Ogilvy Blogfeeds with tips on pitching bloggers. This has been a topic on many...
Read Now14 2006 March
Take the Multilingual Challenge: Globalize Your Blog
One of the things I have noted over the past year of blogging is that this blog receives a significant amount of traffic from locations...
Read Now07 2006 March
New Blogfeeds Launched: Public Relations, Advertising, Pharmaceutical, Ogilvy
Following up on the very successful launch of this initiative a few months ago, we have been updating our 10 current feeds on an ongoing...
Read Now03 2006 March
Using Wikipedia for Marketing
During the Search Engine Strategies conference, I attended a panel focused on SEM in relation to online communities – with a particular focus on deli.cio.us...
Read Now23 2006 February
bloggoggle: Directory of Blogging Professionals
I came across the beta for this site today, an interesting effort to merge the best qualities from a site like Squidoo (letting individuals share...
Read Now22 2006 February
Why I Read Blogs
The first thing I counsel most of our clients to do who are interested in understanding the blogosphere is to start reading blogs. In many...
Read Now21 2006 February
The Evolution of Marketing
Several weeks ago, a few of my colleagues gave a presentation to our entire office about the field of word of mouth marketing, learnings from...
Read Now13 2006 February
BuzzAgent Launches 90 Day Blog Experiment
Leading by example, Buzz Agent is demonstrating it’s position as a leader and pioneer in Word of Mouth Marketing with their new blog about the...
Read Now10 2006 February
French Maid TV and New Uses for Video Blogging
There aren’t many guys out there that can resist checking out a site as titillatingly titled as French Maid TV. The only problem is, you...
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