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Why I Read Blogs

The first thing I counsel most of our clients to do who are interested in understanding the blogosphere is to start reading blogs.  In many cases, we help them by creating RSS feeds and selecting the initial list of blogs for them.  This was the inspiration behind the Ogilvy Blogfeeds.  Looking at the list of blogs that I read, I realized that many were in my head, some were bookmarked, and most were in my RSS aggregator – but I had lost the original context with which I added the blogs. There are many that I like, but relatively few that I visited on a daily basis.  And when I did, it was often for one of three reasons: 

  1. Finding trends to inform strategy
  2. Seeking Creative Ideas
  3. Getting Up to Date on News

So several weeks ago I took down my original Blogroll (which I had first termed "Influencers") and yesterday I just relauched a list of blogs that I read, categorized into three main groups:

  1. Trends & Insights: This is the group of blogs that I would most reasonably call my "influencers."  The blogs in this group are the ones that I turn to for new ideas, a fresh perspective on marketing and insights that help fuel strategic thinking.
  2. Campaigns & Creativity: Blogs that feature reports of new campaigns and creative ideas, most often include imagery, and particularly several that offer an international perspective on campaigns (a great source of new ideas that may not have been tried in the US).
  3. Latest News & Developments: Blogs from news sites as well as prolific blog posters that offer breaking reports of the latest news in the PR, marketing and advertising industries. These are the  "morning reads" I would turn to to get caught up the news most mornings.

You can find these groups and the blogs within each in the sidebar on the right hand side of this blog (just scroll down).  In addition, I put in a category for blogs from Ogilvy Bloggers that I read, and a list of Other Favourites that catches any other blogs that I don’t necessarily read for professional reasons, but am still influenced by and like.  I’m already finding this grouping makes my blogroll easier for me to use – hopefully it will be equally useful for you.

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About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

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