The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

Joining the "RSStocracy"

Over the past few months I have not only started to become an active blogger, I’ve also become an active blog reader.  In fact, like most blog readers and posters, much of my daily knowledge and inspiration comes from other blogs far more than news media.  And, like most – I use an RSS aggregator to combine all the RSS feeds from the many blogs I do read into a single view. 

Ask any communications professional (or journalist for that matter) who has had to research multiple sources and pull press clips about the value of RSS and it’s obvious that the appeal stretches far beyond just blogging.  It’s hard to imagine a client press room that we wouldn’t recommend adding an RSS feed to … it’s become a no brainer.  The "RSStocracy" is a great term coined by Alex Samuel and described at www.alexandrasamuel.com/rsstocracy.  The site offers a useful introduction to the power of RSS and encourages each of us to "start spreading the newsreader." 

It raises an important point about the potential of RSS.  More than any blogging strategy clients may ask us for, perhaps it’s time for PR agencies to also offer RSS strategies to get our clients to take the first step into this new world of individually filtered news.  After all, what better way to cut through the clutter or reach journalists than to enable them to opt-in to get your latest releases and news?

Leave a Comment

The Non-Obvious Insights Newsletter. Non-Obvious Insights
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

All Books

#1 WSJ & USA Today Bestselling Author

In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Contact ROHIT

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

Contact

About You

What Are You Contacting Us About*:

Your Message