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Rohit Bhargava 
Listening to someone crunchily eating Doritos is probably high on many lists of annoying behavior but imagine how much worse it must be to listen to the crunching in a headset while playing against a Dorito-eating opponent in a video game. In a beautiful example of knowing their audience, Doritos commissioned an AI company to quantify … Read more
The Barnes & Noble store location in Oviedo, Florida may be a bit harder to locate than others because it has a different name. As a throwback to a brand the bookseller acquired decades ago, this store location is now the one and only B. Dalton Bookseller location in the world. It’s a symbol of … Read more
Imagine a toilet that never needs to be flushed. Arid desert land converted into abundant living spaces. Plastic yellow gallon oil containers upcycled into chairs and houses. These are just a few of the dozens of ideas from across the world that are on display right now at the Venice Architecture Biennale 2023 Show which will be open … Read more
If you see a child carrying a blue pumpkin this Halloween, consider that they may have autism and be nonverbal or have difficulty communicating or may not be dressed up like other kids. If you have school age kids, teach them what the blue pumpkin means and how to respect any peers they see carrying one. And if you have a child come to your door this Halloween holding one, you’ll know what it means so you can interact with empathy.
Self-checkout is not a delightful experience. Goods don’t always scan properly. The system stalls if you don’t put a scanned item in the right place. Double scanning an item, or buying something that requires validation, or getting an error requires waiting for a human employee to help you anyway. Self-checkout, in other words, usually sucks. A growing … Read more
A list of the world’s hottest peppers before 2023 includes some scary names. The Carolina Reaper. The Ghost Pepper. The Trinidad Scorpion. The Infinity Chili. Those are respectable, intimidating names for peppers that can melt your face starting with your taste buds. Apparently this year for the first time since 2017, there is a new pepper that … Read more
They say meeting your heroes never ends well. But they have never met the Wiggles. This week at SXSW Sydney I was able to attend the world premiere of a new documentary called “Hot Potato” which tells the story of the unlikely rise of the renowned children’s entertainment group and rock band, The Wiggles. During the pre-show … Read more
Social media today is often the home of negative emotions and addictive outrage. It’s no wonder many surveys are showing a mass exodus with shrinking usage on the top platforms alongside observations that “social media is falling apart.” One platform trying to shift this perception is BeReal, a popular app that sends users prompts once a day … Read more
“We are not trying to replace trees. We are trying to replace benches.” That’s the clever pitch of a project imagined and created by Serbian scientist Dr. Ivan Spasojevic who invented an urban photo-bioreactor called a “Liquid Tree” which uses a combination of water and microalgae to produce pure oxygen through the process of photosynthesis. As Dr. … Read more
I don’t often buy into the cringe-worthy hyperbole you often get from press releases, but the opening of The Sphere in Las Vegas might not be exaggerating (much). The Sphere is a huge dome structure covered by LED lights and large enough to fit the Statue of Liberty inside. The opening show is a new live set … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
