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Rohit Bhargava 
In this episode, we talk about … Why the Republican National Convention was a flop (read the full article) The biggest secret about competing on Masterchef How magic helps introduce pioneering technology Empathetic cars that can cure your road rage The debate about whether New York is dead forever Why your next health screening may … Read more
Over the past two weeks, I actively watched both the Republican and Democratic Political Conventions and actively ignored the mostly useless commentary from cable news political pundits. My aim was to hear and experience the original talks and segments from both conventions without the biased real-time analysis. I was watching not only the live and … Read more
I love a good branding story and the history of the Oreo cookie has plenty of fascinating hooks. The story starts with two feuding brothers, Joseph and Jacob Loose, who ran competing bakeries that came up with two cookies that were essentially the same: the Hydrox and the Oreo. For years the Hydrox dominated, until the 1950s when … Read more
In this episode, we talk about … Lessons in humble creativity from the best small agency in America Transparent toilets and they might actually work A stunning VR expose of factory farms filmed by an activist group Apple seeing challenges to their monopoly from Fortnite and others Time crystals and why they aren’t as cool … Read more
Last year I went to Japan for the first time and experienced the inescapable presence of “Kawaii” culture. It is a word that describes the overwhelming cuteness of icons, mascots and media that focus on pastel colors, large rounded imagery and anime characters with big eyes and (often) short skirts. In many cases, it overlaps … Read more
Stories featured on the show this week: One thing that could eliminate fake news How Japan’s “culture of cute” traps women An inside look at how Iceland beat coronavirus Branding lessons from the shady history of the Oreo The 17th century technique for selling during a pandemic A sad new documentary about a surprising new … Read more
Every few months, there are stories about an impending food crisis. From the death of the humble banana, to the loss of fertile farming land to doomsday stories of outbreaks at food production plants, there are plenty of things to be afraid of. Yet the truth, proven by facts and data, is that the world is growing more than enough food … Read more
I spend a lot of time writing my books. For Non-Obvious Megatrends, my team of editors and I went through fourteen rounds of editing and obsessed over every word in every section to share the insights as succinctly as possible without losing the nuance of all the research we had amassed from ten years of … Read more
I spent four years in a place that acclimatizes you to believe there is nothing strange about having a Diet Coke for Breakfast. I’m speaking, of course, of my time living in Atlanta doing an Undergraduate degree at Emory University which is sometimes known, thanks to it’s large endowment from the brand, as “Coca-Cola University.” … Read more
Hollywood and just about any other creative industry is filled with success stories of people to took big risks to find that “performance of a lifetime.” To some degree, these are what make awards like the Oscars so watchable. That actor who lost (or gained) 50 pounds in service of a great role, or the … Read more
Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
