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Rohit Bhargava 
In 1967, food ads of the time began promoting “the greatest invention since the napkin.” Riding the wave of Italian-inspired convenience foods, that game-changing new product was a new spaghetti you could eat with a spoon which hit the markets with a perfectly descriptive brand name: SpaghettiOs. The canned product was a hit, quickly becoming a … Read more
Back in April, a reporter from the NY Times hiked 50 miles through the Amazon rainforest in order to visit and report on a story about the remote Marubo tribe getting access to the Internet for the first time. The original story published two weeks ago told the story of what happened next in multiple dimensions, from … Read more
Have you ever picked up the phone to answer a call from a pollster? I can probably guess your answer, and that’s not uncommon. A tiny fraction of people actually answers those calls, which creates a predictably skewed result if political campaigns are truly relying on those calls to generate any useful insight. The modern … Read more
From the cinnamon trees of the Philippines to the Patagonian cypress that lives for over 3000 years, this is the ultimate coffee table book about trees. More interestingly, though, it’s a fascinating way to read about the history of humanity through the trees that have sustained and carried us. Published in partnership with the Global … Read more
This week is the Cannes Creative Festival and so there are plenty of the usual healthy jokes about Cannes being a yacht-party fueled satire of itself. Criticism aside, awards have always been meaningful to celebrate great work and motivate creative people … but the problem is that in past years most Cannes award-winning campaigns quickly seem … Read more
For the 12th year, the Core 77 Design Awards have spanned 22 categories and showcased product, branding and conceptual ideas from students and professionals imagining solutions to global challenges. This year’s range of winners span from shape-shifting fabric concepts to speculative design of a dystopian capitalist future. The entire site and descriptions of winners is the … Read more
Despite years of promising results with using psychedelic treatments to help people with conditions such as depression or PTSD, the treatment finally saw its day in front of the FDA. It didn’t go well. Citing concerns about safety, the FDA rejected the use of psychedelics to treat PTSD. While the rejection is a serious setback for … Read more
Joey Chestnut is about as modern of an American hero as you can imagine. He is a household name for being the 16-time champion of Nathan’s hot dog eating competition. Nathan’s even considered him an unofficial brand spokesperson … until they found out he took a sponsorship deal with Impossible Foods to promote their vegan … Read more
There is a room in my house that is known by everyone as the “Thanksgiving Room.” According to the blueprints for the house, it was originally designed to be a dining room — but its revised name reflects its utility. Used mainly once in November for actual dining, the rest of the year it is … Read more
It has been nearly a year since the OceanGate Titan submersible submarine imploded, killing its five passengers which included Stockton Rush, CEO of OceanGate. The details that emerged in the aftermath of the disaster painted a tale of overconfidence, ill-advised cost-cutting and plenty of ignored warning signs and safety messages. This week WIRED magazine published a … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
