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Why CES Going Digital Is A Big Deal

By now, events going digital is not really big news – so you might wonder why I’m singling out this week’s announcement from CES. When the world’s largest tech conference goes virtual, that’s a different magnitude. More importantly, the announcement coming six months before the event will offer plenty of runway for every exhibitor and participant … Read more

Millennials Move Into Childhood Bedrooms and Revisit Their Youth

Many young city dwellers left their apartments to move back home with parents when Covid-19 shut down everything. For most, that meant moving back into their childhood rooms, and having a unique forced opportunity to make peace with their own younger selves. This NY Times article explores how many are treating it as a chance … Read more

Netflix’s Controversial New Show On Indian Arranged Marriages

A new Netflix eight-part mini-series called Indian Matchmaking has been sparking a big debate online because of how it shines a spotlight on what one observer called “Brahmanical patriarchy … shaped by gender, caste, and economic relationships.” The show tells the story of arranged marriages from the perspective of a famous matchmaker who uses “biodata” to connect people. … Read more

World Population Will Decline Starting In 2064, Shifting the Current World Order

After peaking at 9.7 billion people in the year 2064, researchers believe that the world’s population will begin to decline. The primary reason cited is more empowerment of women/girls and widely available contraception. The researchers go on to talk about the major impact this is likely to have on economies around the world, and particularly the … Read more

5 Virtual Presentation Lessons From Comic-Con

I have wanted to go to the Comic-Con event for years, but never quite managed to make it. This year, I finally can – because the entire event is happening virtually. It is happening all weekend, and there is already an excellent panel online you can watch on how teachers are using comic books to help students … Read more

Trader Joe’s and the Slow Death of Brand Personality

Update – Two weeks after this post was originally published, Trader Joe’s issued a new statement sharing that they do not consider these brand names to be racist and instead will be keeping them intact.  I believe brands should act in human ways and have a personality. In fact, I wrote a book on it … Read more

How Afrofuturists Think Different and Why the Questions They Ask Matter

“Futurists labor over questions about the nature of Android consciousness and empathy. Afrofuturists ask how race might be wired into Android consciousness and whether the android world might be as divided as ours is.” I admit, before reading this article on Afrofuturism from WIRED, I hadn’t considered some of these questions related to the future — … Read more

Human Fooseball, Walmart’s Virtual Summer Camp and a Smart Mask That Translates Languages | Non-Obvious Insights #225

This week has been short on sleep but I’m definitely coming off a high after our amazing Virtual Summit on Book Marketing yesterday. If you’re one of the more than 800 people who registered there and are getting this weekly email for the first time – welcome! I’ll be sharing the most fascinating stories of … Read more

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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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