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Recently, I had the chance to stay at the W Hotel in Times Square – and they had an interesting new text messaging service designed to inform guests about anything from a fax coming in, to confirmation of a dinner reservation. Just text "W Insider" to a special number to get set up. It got … Read more
Part of the appeal of the Wikipedia phenomenon has been that in a group edited model, it is more likely that individual biases in writing can be removed through frequent editing. Indeed, for many of the self appointed Wikipedians who guard the content of Wikipedia, their mission in life is to objectivize any entries that … Read more
Taking a look at the current promotions from two of the world’s largest hotel chains is an interesting snapshot of the different philosophical approaches each chain brings to their hotel operations. Hilton launched their Be Hospitable campaign with a call to people around the world to just be nicer to each other. Their campaign site … Read more
When I first moved to Australia in 1999 – the way to break into the tech industry was to find a recruiting agency that would "present" me for jobs. Like most other job seekers, I circled ads in the paper and submitted my resume. But unlike many others at the time, I had a personal … Read more
Everyone has a time when they have felt wronged. When something didn’t go right, a relationship soured, a product failed to deliver or someone just did something that pissed us off. And we all know the feeling of coming up with the ultimate comeback, when someone just gets what they deserve (like the classic story … Read more
The phenomenon of Internet users sharing their opinions about products and services online is well into the mainstream now, with large etailers like Amazon.com encouraging customer reviews, sites like TripAdvisor asking travellers to review lodging in destinations around the world and ratings systems for buyers to evaluate sellers on sites like ebay and others. Online, … Read more
Last week Mark Ritson of the Design Bulletin shared an insightful view of the Cola Wars between Coke and Pepsi. Rather than focusing on battle between Coke and Pepsi, Mark rightly illustrates how Pepsi has won the war by successfully diversifying its brand to represent more than just the carbonated beverage category. Coke is still … Read more
Walking through the streets of Old City in Philadelphia this weekend, there were people standing in line to get into clubs telling each other to "follow the finger." At first I thought it was some college student slang, or a Philadephia thing – but looking around I realized – they were actually responding to a … Read more
Tagging is in right now. From a network for teens to Yahoo’s purchase of del.icio.us and Flickr … everyone in the industry is betting big on tagging. And why shouldn’t they? Search is no longer the only way to find information online. Jakob Nielson (the controversial usability guru) even categorized search engines as leeches. That … Read more
One of the things I have noted over the past year of blogging is that this blog receives a significant amount of traffic from locations outside of the US. Intended or not, this blog has a global audience. But like most of my fellow bloggers based in a single country, I don’t do much to … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
