As Featured In:
Webby
AdAge
HBR
WSJ
A new survey shows that jobs outside of Wall Street are increasingly being preferred by MBA graduates as just 19% of respondents selected Wall Street as their top employment choice – a drop of 7 percent from last year and the lowest level in the 8 year history of the survey. While the survey only … Read more
The new PSFK Future of Health report is out and a central theme is that data is driving personalization of diagnosis, treatment and overall clinical intelligence. The idea of “cloud diagnosis” for example illustrates the power of tapping a vast reserve of knowledge to properly diagnose patients. Another is the ability to offer preemptive education … Read more
AI voice-assistants have long had difficulty understanding foreign accents, but now Amazon may be taking steps to address this frequent issue. In Australia, the brand is hiring “a linguist with Australian background” to join their team. The same may be happening in other places around the world as these linguists can listen to the language … Read more
Is it ever ok to take a break from your outrage and the 24-hour news cycle? We all should hope so. Yet taking this kind of break is leading to a widespread side effect: guilt. That time you spend watching The Bachelor or staying home from the latest angry protest march is time where you’re … Read more
In a world where luxury consumer demand is changing, how can one f the world’s most iconic luxury destinations stay on top? It turns out Monte Carlo has a fairly sophisticated strategy which hinges on being about more than just gambling and opulence. The city is launching music and art festivals, charity galas and even … Read more
Do you actually read the terms and conditions for Wifi access before accepting it? If not, apparently you’re not alone in your lazy behavior. Wifi provider Purple hilariously added a clause into their terms for WiFi as a social experiment, and over 22,000 people blindly agreed to do everything from cleaning toilets to “manually relieving … Read more
If you are one of those people who thinks that brushing your teeth properly takes too long, this new product will help. A startup called Amabrush has launched a toothbrush that will clean all your teeth in 10 seconds. It looks like a futuristic gag used to keep criminals quiet, but watching how this works … Read more
Reading Sci-Fi is the most beautiful way I know to imagine the consequences of the future instead of just hoping to see a picture of it. This interesting partnership between the XPRIZE and ANA Airlines asks 20 top writers to share their visions for the future and then opens up the dialogue to anyone to … Read more
To combat the loneliness that often comes with aging and living alone, a UK based retirement home created a festival to allow senior citizens to connect with millennials by asking them to teach a “heritage skill.” The resulting “Grandfest” (as the two month event is being called) aims to celebrate the abilities of older people … Read more
As we head into a time when both America and Canada celebrate their national birthdays – this week’s newsletter takes an inside look at some of the most significant ways that Canada is celebrating it’s 150th anniversary as a country. In contrast to the “melting pot” of America which has often been criticized for how … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.
In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
