The team at WGSN produces some great trend insights primarily in for the fashion sector and recently launched their “Anatomy of a Trend” white paper which is worth a download. One element that was particularly interesting was their distinction between macro and micro trends and how they think about trends in general. As a fellow trend curator, I suspect you’ll enjoy reading about the process they use and what lessons that might have for your own work and insights.
Love non-obvious stories? Get my weekly newsletter with stories like this one along with a short but useful analysis of why it matters … all delivered directly to your inbox every Thursday morning!
1 thought on “How To Separate Macro Trends From Micro Trends”