The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

2013 Trend – MicroInnovation

What’s the Trend?

Thinking small becomes the new competitive advantage as slight changes to features or benefits create big value.

We generally live in a world that celebrates the big idea and always encourages everyone to have more of them. Yet many business gurus who focus on innovation within companies all agree that often it is the small ideas that create the biggest impact. The ideas that are achievable instead of outlandish – and which often generate more immediate benefit versus long term strategizing. In 2013, the currency of these types of ideas will continue to rise, causing businesses of all sizes to think small – and win by doing it.

Who should care?

This is a macro trend that should affect every industry in business. In particular, organizations that suffer from the danger of becoming commodity businesses should look to this trend as a possible solution for standing out without the necessity of uncovering the “next big thing.”

Get the Full Report of 15 Trends To Watch In 2013 >>

This trend was featured in my full “15 Marketing Trends In 2013 That Will Change Your Business” report. To see the full report for free online and learn about the ebook action guide for tips on using this trend in your own marketing strategy, visit

1 thought on “2013 Trend – MicroInnovation”

Leave a Comment

The Non-Obvious Insights Newsletter. Non-Obvious Insights
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

All Books

#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object


Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message