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Working in advertising today, at least partially, is about nostalgia. Dreams of making a career in creative ads that the world would be talking about are still around on Madison Avenue, though becoming more of a fantasy in a world that has found and embraced Tivo. Yet the most powerful image of the golden age … Read more
As a soccer lover, and marketer – I have to admit I paid almost as much attention to the advertising and marketing during the Cup as I did to the actual matches. Yesterday Jonah Bloom of Ad Age published a wonderful roundup of all the World Cup advertising battles and pointed to the big winners, … Read more
Earlier this week I had the chance to participate in BuzzAgent’s first "MBA" program designed as an education course for Agency folks on how to work with BuzzAgent. This is another step in BuzzAgent’s evolution from a model that competes with agencies to one that embraces them. Agencies handle the creative and strategy, BuzzAgent works … Read more
I don’t think the 30-second TV spot is dead. For frequent readers of this blog, this may come as a surprise, considering how often I tend to rail against it is an outdated, expensive, and questionably effective form of advertising. In the vast majority of cases, this is still true. But in the midst of … Read more
One of the biggest buzz-inducing topics at Vloggercon this weekend was the concept of product placement in online video content and how this ability to incorporate an advertiser’s message directly into the story might offer vlogs the greatest chance of winning traditional TV advertisers. There are a few shows, like FrenchMaidTV or 88Slide that I … Read more
When I was in business school, "widgets" were the term that we used to refer to units of a fictional product in case studies. Today, widgets are those smart little applications meant to be used as small utilities in a blog, operating system or web browser. A few months ago, SixApart launched Typepad Widgets to … Read more
After much fanfare over the last few weeks, The Da Vinci Code opens in theaters across the US today. Though some early reviews from the Cannes Film Festival premier have been less than perfect, there is no denying that the marketing machine behind the film has generated buzzworthy firsts, from partnering with Google to open … Read more
Michael Arrington of TechCrunch (one of the best blogs for info on emerging startups today) points to an intriguing new advertising based site called Moola.com. The site creates a new business model by asking users to view ads prior to playing a faceoff style "AdverTournament" with other users. Each time you win a round, you … Read more
Anyone in the marketing and advertising industry has probably followed the evolution of product placement on TV and in films with interest. With the Tivo phenomenon changing how consumers view (or skip) the 30 second spot, some say the future of television is in product placements. But what about product placement and sponsorship on blogs? … Read more
For anyone who has ever sat in a marketing strategy session, inevitably the discussion usually comes down to dueling product/service benefits. Does it taste great? Is it less filling? I suspect it was a creative impass that led Miller to come up with what is probably the most famous dueling benefit campaign ever created. But … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
