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Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz This is my second year participating in the huge global movement known as Blog Day (set each year for August 31, due largely to the fact that the numbers 31-08 together can spell the word "Blog"). Blog … Read more
The billboard is getting a makeover these days, as marketers get smarter about using the ultimate outdoor advertising vehicle to encourage more interaction with branded content. CBS recently launched a billboard campaign in Grand Central Terminal train station in New York to promote several new shows in their fall lineup: "Shark," "Smith," "Jericho" and "The … Read more
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As of Monday, August 21st, 2006 … Social Media Optimization (SMO) is now a term in Wikipedia. From it’s humble beginning as a blog post less than two weeks ago, it has been tough to keep up … Read more
Everywhere you turn online there is another site that introduces new ways to find that special someone. From personality profiles on eHarmony to focusing on finding "recreational" friends on sites like AdultFriendFinder.com – there seems to be some online service for everyone. Public perception of online dating, too, has changed from assuming it was just … Read more
This is the original post that started the Social Media Optimization revolution and has been cited by thousands of blogs and media sources around the world. For a more updated view, read the 5 New Rules Of Social Media Optimization published by Rohit exactly 4 years after this post on 08/10/10. First Time Here? Read … Read more
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz A quick look at any marketing industry publication over the last few weeks will yield more than a few examples of how authors and publishers are getting smarter about marketing. As more and more outlets compete for … Read more
Several weeks ago, I had the chance to speak with Jeff Taylor (founder of Monster.com) about Eons.com, his latest venture launching today. The site is targeted to the increasingly influential group of boomers aged 50+ who are now either contemplating retirement or engaged in "active retirement." Aside from the new advertising opportunities the site offers, … Read more
Working in advertising today, at least partially, is about nostalgia. Dreams of making a career in creative ads that the world would be talking about are still around on Madison Avenue, though becoming more of a fantasy in a world that has found and embraced Tivo. Yet the most powerful image of the golden age … Read more
On July 12, 2005, Kyle MacDonald started his One Red Paperclip trading blog with the dream of ultimately trading one red paperclip for a house. Just a few weeks ago (one year and 14 trades later) he met his goal with an offer for a new house on 503 Main Street from the Town of … Read more
In my del.icio.us account I have a tag for "public relations," one for "public_relations" and another one for "pr." The problem is, I mean all of these to be the same tag – but right now they are separate. Now extend this phenomenon across millions of other tagged links and you will get a sense … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
