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Yesterday I received my email invite to Vox, SixApart’s new blogging platform focused on helping people to launch personal blogs. For some time now, I have been an admirer of SixApart’s marketing strategy and business plan for blogging. Since I originally chose Typepad to host my blog, I have found their tools to be easy … Read more
In yet another example of bad blog news for Dell, the NY Times carried a feature piece this weekend about their spontaneously combusting laptop. Unfortunately for Dell, there are some photos running around online of the combustion, and it is growing in a Kryptonite bike lock kind of way. The company line at the moment … Read more
Thanks to all for their patience while I pulled together this week’s Carnival of Marketing over the holiday weekend (in the US). The posts from this week range from new great content online, such as TEDTalks, to new ideas like the Earthboards or marketing in SecondLife, to highlighting several posts from newer blogs out there … Read more
When I give presentations to Social Marketing folks, one of my favourite statistics is this interesting point: In the aftermath of Hurricanes Katrina and Rita, 13 million Americans made donations to relief efforts online and 7 million set up their own hurricane relief efforts using the internet. (Pew Internet) Think about that for a second. … Read more
One of the more popular blogs on marketing and PR today is Media Orchard. Scott’s "Pick of the Orchard" are very useful daily posts on the top five or so marketing and PR related links worth reading online. Piers does the same thing on marketing news and trends on both PSFK and Marktd. Every once … Read more
Digg.com is a great resource for client research. For all of our tech clients, it’s a useful site to keep track of the most popular news stories in the tech industry. The site’s model of allowing users to vote for their favourite articles or blog posts and allowing the votes to dictate which appear more … Read more
Wikimapia is one of the most recent mashups with Google maps getting a lot of love on del.icio.us lately. The site is a global effort to get people to describe the places they live in the same way that Wikipedia has become a global encyclopedia of knowledge on nearly every topic in the world. The … Read more
Several months ago, I read The Ultimate Question, a book from Fred Reichheld about how to measure your company in relation to how likely your customers are to recommend you to a friend or family member. The result is what he calls your Netpromoter score. The book represents a good reminder for companies on how … Read more
This weekend I am here in San Francisco for Vloggercon 2006, a small video blogging conference I have been working with over the past few weeks as a sponsor (through both Ogilvy and Intel) as well as an enthusiastic supporter of getting more people into vlogging. Aside from being the first time that I have … Read more
As most people who pay attention to global media know, this week is the 25th "anniversary" of the Aids epidemic worldwide. Based on recent reports, the disease unfortunately seems destined to remain a killer in populations around the world. Since long before I joined Ogilvy, the firm has been working with numerous clients in this … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
