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Launching a site quickly around an idea to claim a first mover advantage is rapidly becoming a mantra for new Web 2.0 startup sites. As new social networks and other types social media tools on websites pop up – many are simply exploring an idea quickly to see if it sticks, and aiming to put … Read more
Almost everyone I know is sharing photos online with family, and some more web savvy families have full groups set up online to correspond with other family members across the world. Over the last few weeks, I have come across several social networks aimed at helping families to communicate with one another. The solutions range … Read more
There is a restaurant in the Washington DC area called Cassatts which is the only location in all of DC where you can get a flat white. For most people that might not mean much, but for anyone who has lived in Australia or New Zealand, the thought of starting a morning without your flat … Read more
In the industry I work in, it’s easy to get overly passionate about all of the new sites emerging every day that fit into this Web2.0 classification the industry has created. The majority of these sites are willing to trade short term revenue for the prospect of building up a user base. New users have … Read more
Last night I had the chance to attend the opening of the Indian Film Festival here in LA, which opened with a film called Provoked featuring Aishwarya Rai and Naveen Andrews. The film tackles the difficult topic of domestic violence and is based on a true story. After watching the story being told and thinking … Read more
Over the weekend I revisted ShootExperience, a site that has the really interesting premise of getting people together in a single location at a set time to photograph in a community and share images. Describing their mission as "helping people to rediscover their everyday environment and lives through photography," the site has launched the Connective … Read more
There is a problem with every online travel resource out there today – and no one seems to realize it. Over the past decade, online travel resources have been reinventing how people in the US are planning, booking and organizing their trips – all while the role of travel agents has been redefined and in … Read more
For those that haven’t been keeping up on their Aussie daily news ticker, today is Australia Day – and to celebrate, Google has launched an innovative campaign where they have been photographing Sydney Harbor from the skies through the course of the day and posting images on a mashup site for anyone to see. The … Read more
In a rare move, I am actually posting two days in a row about real client projects (I know, it’s shocking). For those who know me and this blog, I don’t often talk about client work – mainly because our corporate blogging policy prevents it, and much of our work is either confidential or we … Read more
Once upon a time I used to focus my efforts on helping my clients create great user experiences. I even wrote a Masters level thesis on User Interfaces and the user experience. Somewhere along the way, I realized that my real passion was in marketing – but those days of architecting usable interfaces comes in … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
