As Featured In:
Webby
AdAge
HBR
WSJ
The way we search on Google is with keywords and phrases. Most of us probably would not want to think about how our search engine behavior might be tracked and what platforms like Google know about us as a result. Yet even though some searches may reveal embarrassing or intimate details, they are still generally … Read more
The prevailing wisdom about human behaviors and beliefs today is that facts are not persuasive in changing minds or shifting beliefs. Usually, it’s true. That’s one reason why there is so much focus on becoming a better storyteller and why every category from politicians to breakfast cereal marketers primarily relies on stories to connect with … Read more
Reporter Kevin Roose is dealing with a unique problem … AI chatbots hate him. It’s all thanks to an article he wrote back in February 2023 which was focused on the “death” of Sydney—the name that Microsoft had chosen for the AI chatbot they created and paired with their Bing search engine. The article was … Read more
Earlier this week I posted on LinkedIn about a project that my team and I have been working on for nearly a year. During the pandemic, I created a video show which many of you watched. After a smart suggestion (and fair criticism) from Chhavi about how two heads talking wasn’t really compelling on video … I … Read more
Freelance artist Beth Spencer had a brilliant idea that went viral. She suggested that artists hand draw their own version of a “created with human intelligence” badge to put on their work to distinguish it from AI-generated art. The idea caught fire among other designers presumably also looking for a way to separate their art … Read more
Driverless vehicles are obviously going to be part of humanity’s future, but they aren’t experiencing a great PR moment right now. Every day it seems there is another story about an incident involving a driverless vehicle hitting someone, mistaking something on the road or generally malfunctioning. Not to mention the justifiable fears of hacking that … Read more
AI-induced angst seems to be on everyone’s mind. Just this week I was invited to an hour-long virtual session with a group of brand experts and strategists about the future of AI and creative industries. I was tempted to do what most others do and focus on the latest technology. Whether it’s fun but relatively … Read more
Have you ever picked up the phone to answer a call from a pollster? I can probably guess your answer, and that’s not uncommon. A tiny fraction of people actually answers those calls, which creates a predictably skewed result if political campaigns are truly relying on those calls to generate any useful insight. The modern … Read more
This past week, ChatGPT went down for all users. According to Gizmodo, “OpenAI’s outages have become somewhat common, which makes it difficult for people to rely on ChatGPT in their workdays.” Now that OpenAI estimates that the free version of ChatGPT has about 100 million weekly active users and there are a growing number of reports … Read more
How useful will tech reviews (or any other kind of online review) be in a future where they can increasingly be AI generated? This was a topic tech journalist Kara Swisher focused on in an interview with tech reviewers Walt Mossberg and Marques Brownlee. They are an interesting duo to discuss the topic side by side. … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.
In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
