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This blog quietly turned two years old about two weeks ago – and though it was tempting to do a post just about that, there was a good reason for waiting. Today I have two announcements – one relatively small and one relatively big. The first small one, is that I have rebranded this blog … Read more
In case you hadn’t heard – Ask.com has a new advertising campaign through their new partnership with Crispin, Porter & Bogusky (CP+B) focused on making a hero out of the algorithm. The idea behind the marketing strategy is described on their blog: If you get great search results, you don’t care why or how you … Read more
NOTE: THIS POST IS AN ENTRY INTO THE SVAMA MARKETING THOUGHT PUBLISHING CONTEST There is a gap in online marketing today. Despite the rising budgets being allocated to online advertising, the distribution of this money is not equal. Even as thousands of new blogs and social networks are created, the vast majority of online ad … Read more
Let’s make a guess that about 70% of people who have purchased a new car are happy about their purchase. One would hope that it’s higher … but for the purposes of making my point, let’s keep it a bit lower. People buy cars for a variety of reasons, from design appeal to safety to … Read more
In the industry I work in, it’s easy to get overly passionate about all of the new sites emerging every day that fit into this Web2.0 classification the industry has created. The majority of these sites are willing to trade short term revenue for the prospect of building up a user base. New users have … Read more
Several weeks ago, I noted an interesting story about how Dole is offering "farm codes" printed onto stickers that are placed on organic bananas offering consumers the chance to get to know more about the farm that grew the banana by visiting www.doleorganic.com. On Dole Organic, you can see such information as a description of … Read more
There was a time when, apart from industry awards shows and the occasional book from an advertising or PR industry legend – agencies were largely invisible to consumers. Marketing agencies created advertisements, managed relationships with the press, and generated campaign strategy on behalf of a client, but remained in the background. Since then, you have … Read more
I know there’s not usually supposed to be a competition between panels, but yesterday we just put the finishing touches on what I think is going to be one of the best panel lineups of the upcoming ad-Tech event in San Francisco at the Moscone Center from April 24 to 26th. The panel, which I … Read more
Yesterday I had the opportunity to attend the first conference event put together by Piers and the team at PSFK focused on trends and ideas. The agenda was very compelling going into it, and I did leave with many interesting insights and new ideas about marketing and communications. Though I unfortunately had to duck out … Read more
In a great post over at PSFK – Piers publishes the content of a conversation he had with Julie Cordua, the VP of Marketing for the often talked about Product (RED) social marketing campaign. In case you’re among the few people that hasn’t seen the campaign, it created waves last year by introducing a for-profit … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
