11 2006 December
The Plight of the Puppetmaster: Marketing in India, Part I
In Jaipur at the Alsisar Haveli, I met a young puppetmaster and his ten year old brother. Together they performed puppet shows outside the main...
Read Now20 2006 November
Ideas for Marketing with Fantasy Games Online
On Friday last week, there was a great piece by Julia Beizer in the Washington Post Express about a different category of fantasy games that...
Read Now30 2006 October
Idea Bar: Marketing with Soundbombs
In this month’s issued of Wired Magazine, there was a profile of Soundbombs, an innovative new concept designed to merge audio with physical experiences to...
Read Now20 2006 October
Dove's Evolution of Beauty Campaign Goes Viral on YouTube
Dove’s Campaign for Real Beauty has been one of the most talked about campaigns of the year, earning praise from people in the advertising world,...
Read Now09 2006 October
Why Taco Bell is Getting Multicultural Marketing Wrong
Taco Bell has long had what I consider to be one of the best advertising taglines in the fast food industry – "Think Outside the...
Read Now02 2006 October
IdeaBar: Mobile Marketing with Virtual Hugs
One of the more interesting reports to come out of Wired’s NextFest event held in NY this past weekend was about a wearable technology company...
Read Now29 2006 September
NYC Chefs Launch ChefsRightsNow.org as a Wakeup Call for New Yorkers
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz New York City is home to some...
Read Now29 2006 August
Arrival of the Bluetooth Billboard
The billboard is getting a makeover these days, as marketers get smarter about using the ultimate outdoor advertising vehicle to encourage more interaction with branded...
Read Now28 2006 August
The Power of Integrating Advertainment with Product Placement
Product placement is hot in Hollywood and television right now. Fueled largely by advertiser’s fear of consumers fast forwarding through their ads, product placement deals...
Read Now22 2006 August
A Gallery of Marketing and PR in Second Life
The virtual world has been getting a lot of coverage in the real world these days. Second Life is becoming the new poster child for...
Read Now17 2006 August
Forget Expensive Spokespeople, Try a Passionate Spokesblogger
A passage I read several years ago from Steve Martin’s wonderful play, Picasso at the Lapin Agile always stayed with me as a great example...
Read Now09 2006 August
NBC Markets 2 New TV Pilots on Netflix
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As TV marketers start to get ready...
Read Now06 2006 August
Snakes on a Plane Viral Campaign Misses the Multicultural Mark
I came across an interesting viral campaign for the upcoming movie "Snakes on a Plane" where users can go online and enter names to have...
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