Blog Header
The Insights Blog

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

NYC Chefs Launch as a Wakeup Call for New Yorkers

Add to: | blinklist | | digg | yahoo! | furl | rawsugar | shadows | netvouz

I2m_chefsrightsnow_1 New York City is home to some of the finest Italian restaurants in the world, yet a growing challenge for many of these restaurants is consistently filling their tables.  In an effort to remind consumers of the important role of the chef in making real Italian food, New York City Italian chefs are uniting to form a new online movement that Ogilvy PR has been helping them to launch.  The new group, chartered as Chef’s Rights Now, is an organization of chefs dedicated to furthering awareness of the importance of the role of the Italian chef in the New York dining landscape.  Chef’s Rights Now started with a simple viral video which we posted online and has slowly grown as more and more chefs join the movement.  In fact, there is an actual protest planned on October 5th in Times Square.  The movement is starting and we are thrilled to be part of the launch.  Check out the website and support NYC Italian chefs now. Just imagine what your world would be like without them …

Astroturfing Afterward: This campaign may be launched in jest, yet the issue it raises is very real.  Lookout on Monday for an update on the issue and more details on the dastardly marketers causing our poor chefs so much trouble.  In the meantime, show your support for the chefs and have a meal at an Italian restaurant this weekend.  Italian chefs in New York and across the United States thank you for your support.

Leave a Comment

Vector Smart Object

About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

Rohit Bhargava About (1)


Do you need a speaker that can help your audience be more innovative and anticipate the future?

For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.

Non Obvious Insights
Layer 97
Non Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.


#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object


Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message