Blog Header
The Insights Blog

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

500 Things You Can Learn From A Supermodel

I2m_fordmodels_1 You may think there isn’t much you can learn from a super model – but you’d be wrong.

The job of a model is to look good.  We all know that part of this look can be due to creative photoshop artistry and “post-production” – as exposé style videos such as Dove’s Evolution powerfully illustrated.  What most of us don’t readily admit is that we all engage in our own forms of “photoshoppery” on a daily basis–whether it is selecting a certain kind of makeup, or taking that week long vacation to get tan for the summer, or starting a summer workout regimen to get those washboard abs.

These are things we all do … and more importantly, these are things that models are uniquely qualified to teach us about.  After all – many of them have the personal trainers.  They work every day with some of the best hairstylists in the world.  And they see the techniques used by skilled makeup artists to erase almost any facial blemish.

The fact is, a model might be the person most qualified to teach you about beauty.

I2m_fordmodels_2 This is the strategic concept behind Ford Models TV, a site run by Ford Models – one of the premier modeling agencies in the world.  Through their site, they have created nearly 500 unique videos that are each nearing 100,000 views over the past year.  Do the math and they may very well have quietly been amassing the largest number of views for branded short videos of any company online today.  Even more importantly, these videos are driving a large amount of brand interaction.

Of course, all their videos feature attractive models – so it may seem like they have an unfair advantage.  Certainly sex appeal is part of the allure, but none of the videos resort to cheap conversations, such as having models talk about what lingerie they like or what they look for in a guy (or girl).

Instead the videos cover topics ranging from how to use blush and bronzer to how to do pushups properly (video embedded below).  Johnny Lavoy – one of Ford’s hairstylists has a series of popular videos showing how to achieve certain looks with your hair. And the videos are also distributed across almost about every other large video sharing site outside of YouTube.

The result is an archive of content that has multiple distribution points, engages viewers, and positions Ford Agency very well for new talent looking to get started in modeling (which is the real goal of the effort).  Following through to their recruiting page, they encourage aspiring models to take real photos and position the agency as representing the “most beautiful people in the world.”

Their models may not have a crush on Obama – but the way Ford Models is using online video to promote their brand goes beyond viral.  Instead Ford Model TV illustrates how powerful a strategy it can be to create a platform instead of a one-hit wonder.

The good news is, this is a great strategy even if you don’t happen to have an arsenal of the most beautiful people in the world to use as your spokespeople.

UPDATE 7/15/2012 – The channel this post describes has since been removed by FORD Models.  The following video, which was part of the series is still online in a personal account from a FORD model.

Leave a Comment

Vector Smart Object

About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

Rohit Bhargava About (1)

Speaking

Do you need a speaker that can help your audience be more innovative and anticipate the future?

For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.

Non Obvious Insights
Layer 97
Non Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

Books

#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object

Contact

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message