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Rohit Last week I sent myself an email to generate a Google text ad. As any Gmail user knows, Google serves ads based on the text content of your email. So corresponding back and forth with a good friend of mine whose wedding I will be attending in Peru next month results in several offers for … Read more
I am a passionate hater of Ticketmaster.com. Paying a surcharge to a site whose main purpose it is to make it difficult for me to complete an online transaction seems wrong on every level. Imagine you were forced to make every travel booking for any hotel you ever wanted to stay at through Expedia.com. That’s … Read more
One of the hottest videos on YouTube this past year is the Battle at Kruger video featuring the amazingly watchable battle of lions, crocodiles and buffaloes on a Safari. The video is nearing 8 million views in just a few months, and is an obvious prediction to take over the crown from the Free Hugs … Read more
Google is great when you are searching for a single webpage or source of information. Many of my searches still fit that category – so I’m a big Google user. The problem is, more and more often I find myself searching not for a single page, but for a web site. A lot of times … Read more
I sign up for a lot of social networks. Part of my job involves reviewing new sites and knowing what is being launched and as a result I end up signing up for 2-3 new sites a week. Of course, I don’t actively use all those sites – but for those that I have signed … Read more
I love magazines. For someone who lives a good part of their life online, I read and subscribe to an oddly high number of them as well. Of course, I could access most of the content from all these magazines online for free – but I do believe the experience of having a magazine that … Read more
The one question I am asked most often by people who are considering starting their own blog or struggling to keep momentum up on a blog they have already created is how to find the time to do it. If asked for a fast response, I usually mention my two top assets – collectng ideas … Read more
As most bloggers know, one of the main benefits of having a blog is the media hits and recognition from multiple sources that you end up getting accidentally and by design. In terms of these hits and recognition, the past week has likely been one of my most busy since starting this blog back in … Read more
Blogs are an evolution, and keeping it up is a big commitment. Usually you end up focusing on just creating new content on some sort of consistent interval, but the biggest problem with keeping a blog up to date is revising all those elements you once thought you would use, but now realize are not … Read more
In a very funny (and cautionary) video showing the dangers of overthinking product packaging – the following video is worth watching for any marketer who has had input into packaging, written copy for marketing materials, or just loves a good old fashioned lesson in common sense. The choice of music from The Hudsucker Proxy – … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
