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Rohit Bhargava 
During these weeks of graduation, you are probably seeing lots of commencement speeches hit the web. They are filled with advice about how young people can fulfill their dreams, discover what they want to do next and achieve their potential. This weekend, there was an op-ed in the NY Times that offered a different perspective, reaching out … Read more
If you are a child of the 80s, this week’s story of the latest vintage toy to sell for over half a million dollars (a Star Wars Boba Fett action figure) will probably cause you more than a few pangs of regret. What if you had kept those action figures in mint condition instead of tossing them … Read more
The Coke vs. Pepsi battle has been a branding rivalry that has defined soda sales for the past hundred years. What you might not know is that for most of that time, coming in at a close third place was Dr. Pepper … until now. This year for the first time, the brand inched out … Read more
The idea of vegan beauty products is undeniably appealing for many people. Products that are sourced without animal byproducts are supposedly more natural, better for the environment and healthier for you. It’s one of the reasons why more than 86% of consumers say that they want more vegan beauty products. Yet in beauty, just like in … Read more
This past week, ChatGPT went down for all users. According to Gizmodo, “OpenAI’s outages have become somewhat common, which makes it difficult for people to rely on ChatGPT in their workdays.” Now that OpenAI estimates that the free version of ChatGPT has about 100 million weekly active users and there are a growing number of reports … Read more
On September 10th, my new book will hit bookstores (preorder link) but right now, we are launching our one-word book review program and chance to get a free exclusive digital copy of the book. Here’s how to participate: For those of you who know my decade-long Non-Obvious trend series, this book was written to be … Read more
Fandom recently released the latest edition of their annual Inside Gaming Report where they survey 5,000 “entertainment and gaming fans globally.” The data this year found that the top reason that people play games continues to be to unwind or relieve stress, followed closely by a more surprising motivation: self-expression. Nearly 50% of the gamers surveyed suggested … Read more
LSD is significantly more potent than most other drugs, lacks taste, color or odor and is too strong to consume “raw.” All these facts mean it has usually been mixed with something before it’s distributed. From injecting it into sugar cubes to creating digestible tablets, “carrier mediums” have always been a critical part of LSD … Read more
How useful will tech reviews (or any other kind of online review) be in a future where they can increasingly be AI generated? This was a topic tech journalist Kara Swisher focused on in an interview with tech reviewers Walt Mossberg and Marques Brownlee. They are an interesting duo to discuss the topic side by side. … Read more
Malcolm and Simone Collins believe it’s their duty to have as many kids as possible. They think you should, too. Over the past few years, they have become the unofficial spokespeople for pronatalism, the idea that the only way to fight population decline is to encourage the world to have more kids. Lots more kids. Their … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
