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As most good content publishers know, there are moments where a highly relevant "nugget" of content from your site will be the piece that generates the largest number of searches and a surge in site traffic. For content publishers offering Winter Olympic coverage, that nugget is definitely the Olympic Medal Count. To reach all the … Read more
I came across the beta for this site today, an interesting effort to merge the best qualities from a site like Squidoo (letting individuals share their expertise) and LinkedIn (letting individuals network with one another). The interesting angle on this site is that it focuses very narrowly on the niche of professionals who have their … Read more
Several weeks ago, a few of my colleagues gave a presentation to our entire office about the field of word of mouth marketing, learnings from the WOMMA conference and what this means for our clients. After the presentation, several members of our social marketing team commented that this area seemed to be nothing new. After … Read more
I was in Boston yesterday judging the NEDMA awards, I had the chance to see a reprise of Kurt Medina’s intriguing presentation on the 77 truths of marketing to the 50+ "mature market" consumer that he first gave during the DMA conference several months ago. The talk was full of useful data and insights, but … Read more
Leading by example, Buzz Agent is demonstrating it’s position as a leader and pioneer in Word of Mouth Marketing with their new blog about the inner workings of the "central hive." The Butman Experiment, as they call it, will be a blog written over the course of 90 days by John Butman (Dave Balter’s co-author … Read more
There aren’t many guys out there that can resist checking out a site as titillatingly titled as French Maid TV. The only problem is, you better watch out for someone looking over your shoulder. Especially if you are at work like I am right now. Of course, my story is that I’m just checking out … Read more
In this month’s issue, Wired magazine asked several visionary thinkers to assign a new word to the future of the Internet. Paul McFedries, author of Word Spy, mentioned the term: Infosphere … an apt term for the current state and future potential of the web. The growth of information resources online has been symbolized by … Read more
There is a battle going on in the world of television. On one side are the lovers of "intelligent" TV. Shows like Lost, West Wing, 24, and others that require a level of concentration and intelligent involvement in the story lines. On the other side, is "Darnell" TV – reality shows (often created by Mike … Read more
About two months ago, my wife joined the pilot Buzz Agent program for the new Priority Club Any Hotel, Any Reward program. The travel industry does not have a history of transparency, when it comes to pretty much anything. Hotels focus on the lobby, while the back rooms, employee elevators, and other hidden areas are … Read more
One of the biggest hurdles that online publishers have faced in trying to make money from content has been the lack of a single standard for micropayments. While services like Paypal have made strides in popularizing a form of digital cash, micropayments of less than 1 cent still remain impossible online. As a result, sites … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
