As Featured In:
Webby
AdAge
HBR
WSJ
There are a lot of ideas for how to launch a book online. As I head toward launching* Personality Not Included this Friday, I’ve looked at most of them. Some authors create a group and ask all their contacts to all hit an online bookstore like Amazon at one time to create a surge in … Read more
As someone passionate about travel and the travel industry, I pay a lot of attention to sites that are out there. Travel has long been an active industry online, whether you talk about people’s behaviour with increasingly booking travel online, or the slate of review and opinion sites that let people share their opinions about … Read more
If last year’s SXSW was Twitter’s coming out party, this year it achieved utility status. A utility is something that is always on, and essential. To lose it would be to thrust yourself into the dark ages. Water, electricity, gas … and Twitter. Sound like an exaggeration? Not for anyone who has spent the last … Read more
At SXSW yesterday, I ran a "core conversation" called 10 Easy Ways to Piss Off a Blogger. This year at SXSW, these aptly titled "conversations" were a type of speaking slot where there was a round table and the challenge of engaging people in a discussion about a particular topic. Mine was one close to … Read more
Not everyone is a content creator. Open up any report of statistics on social media, and you will usually see some standard ratio of content consumers to content creators that typically ranges from 1 in 10, or less. This means, on average, that in most communities less than 10% of the individuals in that community … Read more
My job is all about conversation. Having one with clients and peers, and helping them have one with their customers. To a degree, my own book is about conversations so this may seem like a strange observation coming from me … but I don’t see any point in publishing a video on YouTube and allowing … Read more
There has been a firestorm of discussion lately after Chris Anderson, editor of Wired Magazine and author of the long tail recently "outed" all the PR professionals that had been contacted him with anonymous spam style "Dear Editor" communications. On a day where he had more than 300 of these, he finally decided he had … Read more
Typical marketing advice says that you should never focus on marketing your category, but instead focus on what makes your service distinct from your competitors. Marketing an industry or type of service is usually a losing proposition because even if you convince someone they need something, you have not convinced them that they need to … Read more
I spent the day today at the Nielsen CGM Summit in NY listening to some panels and presentations from Nielsen and many of their clients about the future of measuring CGM. One thing I was looking forward to about this event in particular is that the percentage of brands vs. agencies in attendance would be … Read more
One thing I can’t resist is an ambitious project. As a marketer, if there is a groundswell for something that I believe in or find interesting, I am highly likely to try and be a part of it. That’s why I join all sorts of groups, and why I try to lend my voice to … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.
In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
