28 2017 April
The Failure Museum, Pringles’ Flavor Clouds and Selfie Bans
This week a theme that emerged in the stories was that of the many faces of failure. There is a new museum in Sweden celebrating...
Read Now21 2017 April
The Awesome and Terrifying Future Of Influencer Marketing
This week the FTC sent warning letters to more than 90 “influencers and marketers” as a reminder to disclose when social media posts are paid...
Read Now10 2017 March
6 Powerful Stories Celebrating Women
As I am sure you have noticed, yesterday was International Women’s Day and it was hard to miss all the stories about women’s empowerment and...
Read Now24 2017 February
How To Build Trust In An Era Of Desperate Truth Seeking Consumers
It is hard to get away from the feeling that we are being manipulated all the time. This week there were plenty of new stories...
Read Now10 2017 February
LinkedIn Redesign, Whole Food’s Big Idea and Tech That’s Always Listening
As you know, this weekly post is a collection of interesting stories, but today I was inspired to try something different. Rather than sharing individual...
Read Now16 2016 December
Glow-In-The-Dark Hair, Secret NYC Trains, Nike’s Anti-Social Ad, and Citibank’s Flawed Strategy
First of all, thank you for indulging me for the past two weeks as I shared my favorite books of the year and also announced...
Read Now09 2016 December
15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)
Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit...
Read Now18 2016 November
How Bernie Sanders Could Replace Trump, Nike’s Big Experiment and Why The Watch Industry Needs Women
The most hopeful news this week was the many new efforts to fight back against the disturbing rise of fake news sites and disreputable sources of...
Read Now28 2016 October
Google’s Touchscreen Whiteboard, Sweden’s Brilliant Tax Break and Honda 3D Prints An Electric Minivan
I took a tour through many different industries and sites this week to bring you my selections for the most underappreciated stories of the week...
Read Now14 2016 October
Yoga Backlash, IMAX Announces VR Centers & How To Get Verified On Twitter
The past week featured no escape from the 24/7 US election commentary and it’s clearly going to get worse over the next several weeks, but...
Read Now07 2016 October
The Future Of Storytelling, Emirates Brilliant Strategy and the Smell Of Apple
Greeting from New York and the Future of Storytelling Conference! This week I’m at one of my favorite events of the year learning about the...
Read Now30 2016 September
Hermès Branded Film, Firefox’s Secret Browser & How Doritos Might Save America
Inspired by the Presidential Debate, the first story in this week’s newsletter features an amazingly smart “Rock The Vote” campaign from Doritos that could have...
Read Now16 2016 September
Strange Korean Video Trends, How Fabergé Sells Luxury and Ikea’s Unexpected Ecommerce Experiment
I am deep in the midst of writing the next edition of Non-Obvious and identifying new trends for 2017. The research has been leading me...
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