06 2018 August
The Big Question Facing The Future Of Media and Publishing Online
Recently a contributor to Forbes named Panos Mourdoukoutas wrote an opinion piece suggesting that local taxpayers would be better off if libraries were replaced with...
Read Now09 2018 July
Cadbury Is The First Brand To Get Banned From Advertising To Kids
Cadbury is the first symbolic advertiser to have ads banned, but the real target may be sugary processed foods that pretend to be healthy snacks.
Read Now16 2018 February
Gender At The Olympics, Diesel Sells Fake Products and Why Apple’s Homepod Is A Bad Buy
The value of branding was questioned in a few stories this week, including one of a perfume store selling scents without the “noise” of marketing...
Read Now02 2017 November
The Ad Council Helps Connect Creative Marketing Pros With Nonprofits
I admit that despite my many years working in marketing and advertising I have never been lucky enough to work on an Ad Council pro...
Read Now27 2017 September
Utah Ski Resort Embraces Its One Star Rating In Clever Print Ad
This story has made the rounds this week, but it deserves it. The Snowbird Ski Resort in Utah received a one star review, based on...
Read Now24 2017 August
The Mask That Displays Your Emotions In Real Time
Rather than wearing your emotions on your sleeve, a new product called the Hyperface lets you wear them on your face. The idea from London-based...
Read Now22 2017 August
How To Spot A Fake Viral Video
For a crash course in figuring out what is real and what isn’t online, who better to turn to than a YouTuber who has built...
Read Now31 2017 July
How “The Backscratchers” Are Reinventing The Agency Model
Back when I worked in the agency world, I remember the angst every time an unreasonable demand came in from a client without a “proper”...
Read Now27 2017 June
Etrade Sells Everything That Is Wrong With Capitalism
Some financial services firms will tell you to save for retirement and adopt better spending habits. Others, like eTrade, will promote the idea that getting...
Read Now23 2017 June
Yoplait Bravely Tells Moms To Give Kids Sugar Because It Tastes Good
Trying to reverse its declining market share, Yoplait’s new campaign skips competing on health to focus on taste instead. The ad brings to life all...
Read Now22 2017 June
The Surprising Brand That Won Big At Cannes
The most famous portraits in history are all painted from the torso up. That was the interesting insight from Ogilvy that led to this campaign...
Read Now16 2017 June
Apple Imagines Destroying The World At WWDC
During its Worldwide Developer Conference (WWDC) this past week described by one media outlet as a “parody of itself,” Apple launched a video intended to...
Read Now05 2017 May
How Convenience Is Transforming Dating, Fast Food, Fashion And More
This week I kept seeing the recurring theme of convenience. Whether it was a story about how cell phones can be used for monitoring disease...
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