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Walking through the streets of Old City in Philadelphia this weekend, there were people standing in line to get into clubs telling each other to "follow the finger." At first I thought it was some college student slang, or a Philadephia thing – but looking around I realized – they were actually responding to a … Read more
There are few other industries that have suffered as much across the board as airlines in America. From bankruptcy to solvency to operational issues – flying domestically in the US is not what it used to be. There are news stories about 30 million bags being lost, service deteriorating, employees protesting, and airlines folding. Yesterday’s … Read more
Following up on the very successful launch of this initiative a few months ago, we have been updating our 10 current feeds on an ongoing basis. This week, we also just launched four new blogfeeds – you can check them out at the following addresses: Public Relations: https://blogfeeds.ogilvypr.com/publicrelations Advertising: https://blogfeeds.ogilvypr.com/advertising Pharmaceutical: https://blogfeeds.ogilvypr.com/pharmaceutical Ogilvy Bloggers: https://blogfeeds.ogilvypr.com/ogilvy … Read more
In times square this weekend, I spotted a long billboard with mathematical equations and schematic drawings along with the cryptic URL – www.beyondthedrawingboard.com. Unfortunately, a visit to the website delivers neither a new online community for tech geeks, nor an innovative new virtual drawing board for users to collaborate on. Instead, the site is nothing … Read more
I’m at the Search Engine Strategies Conference in New York and will be participating in a panel discussion tomorrow about agencies and search. The topic raises an interesting discussion about where search engine marketing should fit. Is it a PR activity? An advertising program? These are the questions that not only agencies are struggling with, … Read more
Using celebrity spokespeople can be a tricky thing – especially when it comes to athletes and sports sponsorships. Nike and Visa both learned this with their ill-fated Olympic sponsorships of Bode Miller and Lindsay Jacobellis, respectively. Both turned out disappointing performances, with Bode Miller coming off as a total ass yesterday with his declaration that … Read more
As most good content publishers know, there are moments where a highly relevant "nugget" of content from your site will be the piece that generates the largest number of searches and a surge in site traffic. For content publishers offering Winter Olympic coverage, that nugget is definitely the Olympic Medal Count. To reach all the … Read more
I read an interesting piece in the NY times today about a new site being launched by Sony Pictures around the upcoming release of a screen version of Dan Brown’s bestseller, The Da Vinci Code. The book has fired up many traditional Christians and the Catholic church with it’s premise that Jesus was not resurrected, … Read more
In this month’s issue, Wired magazine asked several visionary thinkers to assign a new word to the future of the Internet. Paul McFedries, author of Word Spy, mentioned the term: Infosphere … an apt term for the current state and future potential of the web. The growth of information resources online has been symbolized by … Read more
Every year there are lists of the best and worst ads from the Super Bowl – and usually I look at them with frustration because they have nothing to do with advertising effectiveness … just pure entertainment. Entertainment is fine, but it’s hard to imagine that any of the advertisers in the Super Bowl will … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
