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Rohit Bhargava 
It’s time for another review of the best and worst of the Olympic Games marketing. This isn’t a complete list but some of my initial impressions based on reading and what I’m seeing here on site in Paris too. Let’s start with the winners. Best of Paris 2024 Olympic Marketing: Worst of Paris 2024 Olympic … Read more
Anyone who follows the Olympics knows there are some media narratives that happen every four years and always turn out the same. There are myths and then reality. Since so many people ask me about those stories, I built my own list over the years. For your entertainment, I thought I’d share them. I could go and … Read more
This is the first Olympics which will have true parity in terms of male versus female athletes and competitors. It’s a big story here at the Olympics, and rightfully so, but the Games also showcase a different reality that may not be realistic to project onto fan behavior outside these Games. Unlike non-Olympic time sports audiences, … Read more
The author of the provocatively titled book French Women Don’t Sleep Alone, Jamie Cat Callan, followed up her hit debut book with this more approachable guide to being charming—Parisian Charm School. I read it several years ago despite it’s obvious focus on being a guide for women to access their flirtatious side … whether seeking a … Read more
For me, every Olympics has different highlights, from being one of the few non-athletes allowed in the Olympic Village in Beijing to watching Usain Bolt complete a fourth gold in Rio. One experience you might not see much coverage of are the unique country houses created by the delegations from various countries. This year, the houses featured … Read more
Freelance artist Beth Spencer had a brilliant idea that went viral. She suggested that artists hand draw their own version of a “created with human intelligence” badge to put on their work to distinguish it from AI-generated art. The idea caught fire among other designers presumably also looking for a way to separate their art … Read more
If you are a certain age, you might remember Milli Vanilli. I still have a cassette tape of their album that I could have resold for the same price I probably bought it for … since it was officially recalled. Back at the time, that fact alone made me want to keep it. In case … Read more
The British Museum has faced plenty of criticism for its continued policy to hold onto its archives that were built from artifacts that were looted from native cultures around the world. To offer the museum “a taste of its own medicine,” Brazilian conceptual artist Ilê Sartuzi spent a year planning the oddest of heists. His piece … Read more
Here in the US, it’s time for summer jobs, August (almost!) introspection, family holidays, and the last glimpse of sanity before we get bombarded with election news and into the Fall. For some of you, this time might include some thinking about what you’re doing for work and how you’re spending your time. It might … Read more
This month was a big one for political news, obviously … but as we come closer to the U.S. election, one of the elements that will probably never get as much attention as it deserves is the importance of local news and the role that it plays in helping people understand who is running for … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
