As Featured In:
Webby
AdAge
HBR
WSJ
Rohit Bhargava 
The industry trade group that represents the Pharma industry (PhRMA) is running a series of attack ads on “middlemen” – blaming Pharmacy Benefit Managers (PBMs) for high drug prices, suggesting they are making record profits by pocketing the discounts they are supposed to negotiate on behalf of patients. In response, the Pharmaceutical Care Management Association … Read more
“Think of Fat Bear Week as a March Madness meets Nathan’s Famous Hot Dog Eating Contest.” That’s the way one article describes the annual habits of 12 brown bears in southwest Alaska’s remote Katmai National Park and Preserve who will spend the next week gorging on about 40 salmon a day as they prepare for … Read more
The opposite of multiculturalism is monoculturalism – a society in which there is only one acceptable religion, mindset or system of behavior. Academic researchers around the world have warned against the dangers of monoculturalism for years, from the “thick” national identity of Bulgarians to political shifts in Malaysia. In the world of agriculture, monoculture (also … Read more
Every year the Data Visualization Society considers hundreds of entries to select its Information Is Beautiful Awards Shortlist winners. This year’s honorees include some fascinating entries such as an illustrated explanation of Russia’s deportation of Ukrainians, a digital double infopoem “reflecting on the insanely specific and biased inferences algorithms make about us,” and a graphic … Read more
Bryan Johnson is technically 46 years old, but his biological age is eighteen. The life he leads to maintain this statistic has all the joy of an incarcerated monkey. For the past three years, he has built a life-extension system he calls Blueprint and combines extreme data collection with a mindset that considers eating a … Read more
A environmental activist group that calls themselves Clean Creatives is “once again calling out ad agencies that have contracts with fossil fuel companies in a series of billboards across New York.” The strategy behind this makes sense: shame creative professionals to pressure them into not taking work with certain companies and create a talent drain. … Read more
In case you’re wondering who to blame for the popularity of disposable water bottles and the environmental catastrophe they have fueled – you could start with Perrier, the brand that first launched the craze in 1978 with a huge advertising campaign in the US. But reducing it down to a single villain brand wouldn’t tell … Read more
You might be tempted to lump the Ig Nobel Awards in with the Darwin Awards as simply a celebration of human stupidity – but it’s much more. Back in 1991 they were created to honor “achievements that first make people laugh and then make them think.” The award ceremony has the memorably brilliant requirement that … Read more
Last year, Mercedes launched a feature in their electric cars that would allow drivers to pay $60 per month for an “Acceleration Increase” that would boost their car’s acceleration speed by 1 second when going from zero to sixty. BMW announced (and quickly abandoned) their wildly unpopular idea of charging car owners $18 per month to … Read more
A few months ago, I was planning a trip to Croatia and approached a few online travel agents offering a customized holiday itinerary. I took the bait and filled in a few online forms, which triggered a handful of immediate emails letting me know a “travel professional” was working on my itinerary. An hour later, … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.
In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
