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Rohit Bhargava 
Over the past several weeks, travel and media brands with access to plentiful user data are finally following the path of social media platforms to create new ways to monetize it. United Airlines announced “the airline industry’s first media network” and just this week the Paramount Plus streaming network opened up their self-service Ads Manager to allow … Read more
The biggest news story of the past week was certainly the assassination attempt on former President Trump’s life and almost immediately in the aftermath of the shooting there were plenty of theories about what had happened and who was behind it. The media dutifully reported on all of it, from conspiracy theories to early guesses … Read more
In a forthcoming book by Princeton Political Science Professor Lauren A. Wright, the author writes about her research process that involved interviews with self-described liberal and conservative students about the variety of topics and perspectives they are learning. She found a disproportionate number of conservative-leaning students are exposed to new perspectives or ideas that they don’t necessarily … Read more
I admit I’m a Notepad junkie. I use it nearly every day to capture ideas for stories, writing to use elsewhere and just general notetaking. It’s probably one of my favorite programs on my computer. It’s also dead simple. Or it was, until the latest update announced this week which notes the app is “finally” getting autocorrect … Read more
It’s the summer and when it comes to reading, for many people that means reading fiction … so this week I’m shifting my book recommendations to a different genre. My two picks this week came out within a month of each other back in 2022 and may seem similar based on their titles but are … Read more
As I write this, I’m just off the stage here in Portugal at one of the largest business conferences of the year in Europe at the QSP Summit in the city of Porto. Aside from its picturesque location on the Northern coast, the country’s second largest city also enjoys a reputation as an award-winning destination due to a combination … Read more
This summer is a back-to-back sports frenzy in my household. It started with the T20 Cricket World Cup, followed closely by two major soccer tournaments: the UEFA European Championship and Copa America, which will both conclude this coming weekend. Then later this month, the Paris 2024 Olympics will start (which we will be attending in … Read more
Driverless vehicles are obviously going to be part of humanity’s future, but they aren’t experiencing a great PR moment right now. Every day it seems there is another story about an incident involving a driverless vehicle hitting someone, mistaking something on the road or generally malfunctioning. Not to mention the justifiable fears of hacking that … Read more
Is there such a thing as too little government? This feels like a loaded political question in a time when trust in government is historically low. Government and business are usually positioned as enemies-The current fear is that more government regulation will stifle business, while too little regulation incentivizes the greediest companies and criminals to take advantage of a … Read more
The birthday of a nation is a perfect moment to celebrate heroes and the American hero I pick to honor on this 4th of July is Gilbert Grosvenor.While his name might be unfamiliar, the brand his family has managed for more than a century has left a large, yellow-bordered mark on the world. The National … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
