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Rohit Bhargava 
As I write this, I’m just off the stage here in Portugal at one of the largest business conferences of the year in Europe at the QSP Summit in the city of Porto. Aside from its picturesque location on the Northern coast, the country’s second largest city also enjoys a reputation as an award-winning destination due to a combination … Read more
This summer is a back-to-back sports frenzy in my household. It started with the T20 Cricket World Cup, followed closely by two major soccer tournaments: the UEFA European Championship and Copa America, which will both conclude this coming weekend. Then later this month, the Paris 2024 Olympics will start (which we will be attending in … Read more
Driverless vehicles are obviously going to be part of humanity’s future, but they aren’t experiencing a great PR moment right now. Every day it seems there is another story about an incident involving a driverless vehicle hitting someone, mistaking something on the road or generally malfunctioning. Not to mention the justifiable fears of hacking that … Read more
Is there such a thing as too little government? This feels like a loaded political question in a time when trust in government is historically low. Government and business are usually positioned as enemies-The current fear is that more government regulation will stifle business, while too little regulation incentivizes the greediest companies and criminals to take advantage of a … Read more
The birthday of a nation is a perfect moment to celebrate heroes and the American hero I pick to honor on this 4th of July is Gilbert Grosvenor.While his name might be unfamiliar, the brand his family has managed for more than a century has left a large, yellow-bordered mark on the world. The National … Read more
This July, children aged 5-12 years old in some regions can sign up for a summer camp experience to go behind the scenes at a Chick-fil-A restaurant to see how the food is made and how operations work. It’s been predictably popular among young fans of the brand and the few locations where it is offered are … Read more
Putting your money into buying gold has long been considered one of the most stable investments. Buying jewelry, though, is rarely as safe of a bet because of all the marketing and impurities that go into the products. New fashion ecommerce site 7879 (the name comes from a combination of the atomic element numbers for gold and … Read more
AI-induced angst seems to be on everyone’s mind. Just this week I was invited to an hour-long virtual session with a group of brand experts and strategists about the future of AI and creative industries. I was tempted to do what most others do and focus on the latest technology. Whether it’s fun but relatively … Read more
Do you wish you had a better memory? Over the years I have probably read more than a dozen books that promise tips and tricks to improve your memory. Some are pretty formulaic, and others are slightly useful but hard to digest. The one I have come back to several times is Moonwalking with Einstein, first … Read more
Residents in every city love to complain about the daily minor or major frustrations they endure in order to live where they do, but what if the things they gripe about are the same reasons someone else might choose to visit? That’s the insight behind a clever campaign that has been going viral this week … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
