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Rohit Bhargava 
A billionaire posted a desperate tweet asking for private fire support to save his home … and he was attacked for it. Turns out this particular billionaire posted in the past about lowering property taxes and generally supports politicians who advocate for smaller government. Along with that smaller government and less taxes, though, there is less … Read more
Most of us know that reality TV is often heavily scripted and edited to tell an intentionally melodramatic story. Usually the on-screen participants have little to no control over how they are portrayed. The Kardashians have always been different. The family has frequently been criticized for having little talent and only being famous for being … Read more
Facebook announced they are going to get more aggressive with allowing AI-generated users and profiles on Facebook. In a move literally no one was asking for, they announced the shift and one of their senior AI execs at Facebook described their vision this way: “We expect these AIs to actually, over time, exist on our platforms, … Read more
Chris Anderson knows big ideas. As the head of TED, the global organization behind TED talks and TED X events, he has been witness to the backstory of more big ideas than most. His biggest is that humans are hardwired to be generous. Not that it’s easy to remember that in a world that seems … Read more
Every time I would visit India growing up, one sight would fascinate me as we traveled the roads was the number of old Ambassador black taxis that continued to dominate the roads for five decades. The thing I didn’t know as a child but later learned was that the “secret” to their longevity was that … Read more
The worst ads of the year, according to marketing publication The Drum, included Apple’s cringy ad showing the iPad literally crushing human creativity, Google showing how AI could help a seven year cheat her way through writing a fan letter to an Olympian, Jaguar’s controversial brand revamp, Bumble’s bumbling ad imploring their female users to hook … Read more
You know that moment when you misplace something, and it takes forever to find? It could be your keys or a handwritten to-do list or anything else that seemingly just disappeared into thin air. Maybe you never found it. A piece from NPR this week collects six techniques that would be worth remembering to help you solve … Read more
About eighteen months ago, actor and musician Jamie Foxx got sick. Like really sick. He was rushed to the hospital with “life threatening” injuries and fans plus the media alike all were left to pray and speculate about the mysterious cause of his illness. Meanwhile, his family and friends kept quiet about it – refusing … Read more
Two influencers meet at a fancy hotel in Austin to collaborate on some social media posts. That’s how the story started but it quickly goes bad as this “influencer vs influencer” article outlines from the NY Times. After experiencing frustration and a dip in her affiliate Amazon sales due (allegedly) to similar content from another influencer … Read more
This past week was panic-inducing across the advertising industry. Two of the “big four” agency holding companies intend to join forces to create the biggest ad agency in the world with over 100,000 employees and an estimated $25B in revenue. The part of the news causing the most fear across the industry probably boils down to one … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
