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Anyone who has ever boarded a long haul flight sitting in the economy cabin knows that moment of fleeting hope where you imagine reclining to a full bed position in several empty seats that just happened to be located right next to you. Now Etihad is helping some travelers try to make that dream closer … Read more
Reading Sci-Fi is the most beautiful way I know to imagine the consequences of the future instead of just hoping to see a picture of it. This interesting partnership between the XPRIZE and ANA Airlines asks 20 top writers to share their visions for the future and then opens up the dialogue to anyone to … Read more
This story is about an event series called Popup Magazine put on by longtime media exec Chas Edwards. The event is an attempt to take the mid-length storytelling format from magazines and do them as live talks followed by enriching audience conversations. Judging by its early success, it’s a format that resonates among people hungry … Read more
While the bold claims of changing retail from smart tile maker Pavegen may feel a bit overblown, this one small side street in London is taking an interesting approach to combining what is essentially an energy recycling idea (tiles which can convert the kinetic energy of footsteps into usable electricity) with new retail incentives like … Read more
To combat the loneliness that often comes with aging and living alone, a UK based retirement home created a festival to allow senior citizens to connect with millennials by asking them to teach a “heritage skill.” The resulting “Grandfest” (as the two month event is being called) aims to celebrate the abilities of older people … Read more
Sure it is easy to poke fun at those quirky hipsters and their strange dietary choices but SoFi Mortgages is one brand taking a totally different approach. They are offering a new mortgage which comes with a month’s worth of avocado toast home delivered (with a choice of regular or gluten-free bread. Why avocado toast? The simple … Read more
What if you could craft your own story in a television episode? Netflix is experimenting with letting kids do exactly that in a new episode of The Adventures of Puss in Boots by giving them half a dozen choices in the episode that each send the story in a different direction. It’s a bold experiment … Read more
Some financial services firms will tell you to save for retirement and adopt better spending habits. Others, like eTrade, will promote the idea that getting on their platform and making a few quick investments can help you buy a yacht you don’t need and behave like an asshole. That’s the silly premise of this widely … Read more
This week Instagram quietly rolled out a feature to let users archive posts to hide them from the public. In a world where many users post things they later regret, this type of profile management is something that other social media platforms will likely consider to offer users an alternative to deleting their old posts. … Read more
Trying to reverse its declining market share, Yoplait’s new campaign skips competing on health to focus on taste instead. The ad brings to life all the things moms are often criticized for – like breastfeeding in public or having kids later in life – and invites moms to “Do What Tastes Right” and forget about … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
