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How Brands Participate in the Conversation at OMMA East

For the last two days, as most interactive marketers know, there have been two dueling interactive marketing conferences taking place in downtown NY about 5 minutes apart from one another.  The OMMA East event, sponsored by MediaPost and the Mixx Expo 2.6 event sponsored by IAB this year decided to choose the exact same days … Read more

Verizon Launches Local Casting Call for Fios Fanatics Film

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz The first time I learned about Verizon’s new FiOS service was not online (though they have a great site), but at a festival event near where I live in Virginia.  At the event they had the typical … Read more

SquareSpace.com Offers an Elegant Solution for "Blogging Evolved"

There is a lot of discussion these days about corporate blogging, with some even suggesting that perhaps blogs should replace corporate sites entirely.  While I am a big believer in the power of blogging, I don’t think blogs will completely replace corporate sites.  The main reason is because there is useful static content that corporate … Read more

ScriptThis.TV Launches a New Online Consumer Generated TV Show

Office comedy is a niche that has been evolving since Scott Adam’s Dilbert cartoons essentially created the genre in 1989.  For many people stuck in boring jobs, working with idiots, or otherwise feeling underappreciated at work … office humor has provided an antidote.  The trend towards poking fun at office related dysfunction has inspired the … Read more

Google Sightseeing Promotes the Concept of Virtual Tourism

Everyone loves the idea of an exotic vacation, but not everyone loves all the difficulties that can come with it.  From the pains of the actual travel experience to the time required, sometimes a vacation to an exotic destination is not quite possible.  Google Sightseeing (not affiliated with Google) may have one answer for deskbound … Read more

Blog Day 2006 at Influential Interactive Marketing

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz This is my second year participating in the huge global movement known as Blog Day (set each year for August 31, due largely to the fact that the numbers 31-08 together can spell the word "Blog").  Blog … Read more

A Gallery of Marketing and PR in Second Life

The virtual world has been getting a lot of coverage in the real world these days.  Second Life is becoming the new poster child for the rising popularity of avatars and virtual personalities that real people are taking on, and every day it seems there is a new development that causes those in marketing and … Read more

The Life of Social Media Optimization

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As of Monday, August 21st, 2006 … Social Media Optimization (SMO) is now a term in Wikipedia.  From it’s humble beginning as a blog post less than two weeks ago, it has been tough to keep up … Read more

5 Rules of Social Media Optimization (SMO)

This is the original post that started the Social Media Optimization revolution and has been cited by thousands of blogs and media sources around the world.  For a more updated view, read the 5 New Rules Of Social Media Optimization published by Rohit exactly 4 years after this post on 08/10/10. First Time Here?  Read … Read more

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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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