As Featured In:
Webby
AdAge
HBR
WSJ
The promise is appealing. Just put your desired holiday destination into an AI travel planning tool and it can quickly generate a sample itinerary with all the must-visit sights from a certain destination. Yet as one journalist found when doing a test of AI as a trip planning assistant, there are some pretty big tradeoffs you’ll … Read more
Seat reclining does not improve your leg room. That’s just one of the underappreciated truths about airplane seats that seems like it needs to be said repeatedly out loud for traveler’s benefit as we head into the busy Spring and Summer travel seasons. If you have suffered through having an unexpectedly reclined seat shoved toward … Read more
Waze announced several “improvements” this week including the ability to warn you about emergency vehicles ahead, warnings for sharp turns coming up and alert you about which lane you should be in as you enter a roundabout. In other words, they have launched features to help distract drivers who are paying attention to the road to look … Read more
Dubai has an ambitious plan to become a global brand, and it starts with hospitality. The emirate already brings in nearly twice the tourist spending of London, hosts world-class events and is home to what many consider the world’s best airline in Emirates. Dubai’s ruling sheikh, Mohammed bin Rashid, also launched his Dubai Economic Agenda which … Read more
On a recent trip to Australia, I reached out to a local tattoo artist for a session. After learning it was inappropriate for someone without a native background to get an indigenous design, I opted for one that was a mix of Australian and Indian patterns instead. This is just one of the ways a Condé Nast … Read more
As more people are taking GLP-1 drugs to lose dramatic amounts of weight, the implications for travel are definitely more than what you’re imagining … or what the industry is ready for. Yes, restaurants will be impacted as people eat and order less food. But TSA may run into challenges as people no longer look like their … Read more
I take a lot of flights and listening to someone singing or promoting themselves is near the bottom of things I would want to listen to. It’s a pretty close second to those desperate pitches to try and get me to fill out an application for an airline credit card. An unwelcome private concert is … Read more
A few months ago, I was planning a trip to Croatia and approached a few online travel agents offering a customized holiday itinerary. I took the bait and filled in a few online forms, which triggered a handful of immediate emails letting me know a “travel professional” was working on my itinerary. An hour later, … Read more
The dangerous thing about expectation is that it can set yourself up for disappointment. In the case of travelers to some destinations, this can lead to a letdown so severe they literally faint from the experience. Paris is one city where so many travelers (particularly those from Japan) have had this reaction that it’s known as … Read more
It is a bad sign when it takes more than a few seconds to find a light switch. Most business travelers can recall staying in a place where nothing is where it should be. A place where there are outdated ipads offering touch screen controls for simple things. A TV remote control that needs to … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.
In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
