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It is a sad reality of politics just how often politicians seem to cater to the loudest of their constituents. Making noise may not be the only way for normal people to create clout anymore, thanks to Facebook’s announcement that it will allow users to easily tag their local and state politicians in a post. … Read more
During its Worldwide Developer Conference (WWDC) this past week described by one media outlet as a “parody of itself,” Apple launched a video intended to show developers how much the world needs them and the apps they build. The video, unfortunately, ended up illustrating just how much havoc Apple could wreak if it chose to … Read more
If you are a parent, one of the things that probably keeps you up at night is how to monitor your kids activity online and keep them safe from scams, cyberbullying or worse. This newly launched tool from Google looks to be a wonderful resource both for parents and also educators to teach kids everything … Read more
What if every retailer could implement surge pricing for products on their physical shelves or online stores based on who you are, what you like and the other data they have collected (or purchased) about you? It is a new world where every interaction you have as a brand could be tailored not only from … Read more
While the business community loves to offer Jack Welch legendary status, this article shares that measuring his successor Jeff Immelt against that legacy may not be entirely fair. The analysis is a powerful reminder that success or failure can come from the circumstances that leader inherits as much as from what a leader does. It … Read more
With the number of new gadgets constantly coming out, it can be paralyzing to have to sort through all the reviews, unboxings and online analysis. Best Buy has a bold solution: to let consumers try gadgets before they buy them. Clearly consumers need help figuring out the best product for them … and if this … Read more
What if a chatbot could learn the logic of customer service interactions and help you do everything from fight a parking ticket to negotiate a discount on your mobile phone bill? It turns out chatbots are excellent at this type of negotiation because of how formulaic most customer service scripts are. If a bot can … Read more
What do cinnamon buns, lingonberries and assemble-yourself-bookcases smell like? IKEA … and soon you can bring that smell home in a fragrance developed by independent Swedish fragrance creator Byredo. The idea is an interesting exploration of how broadly a brand experience could go. Given the power of smell to evoke memory, something like this could … Read more
In a world that seems filled with bullshit, it is a voyeuristic thrill to see those all too rare moments when it all comes tumbling down. The article linked below from New York Post is one of those moments, as writer Maureen Callahan goes behind the scenes at the GOOP Health and Wellness Summit hosted … Read more
This week a short but powerful piece from former model Paulina Porizkova casts a powerful light on the role of women in different cultures and her own struggles with being a woman first in the Czech Republic, then in Sweden and finally in her adopted home of America. Touching on sexuality, power, and politics – … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
