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This past week was Earth Day and one of the efforts to commemorate the day was NASA recognizing the 50th anniversary of their iconic “blue marble” photo of the Earth by releasing a similar image taken fifty years later. How did they compare? “In the 50 years that separates these two snapshots in time, one … Read more
Sometimes a garden show is about more than stopping to smell the roses. At the upcoming Chelsea Flower Show, some of the exhibits will help imagine what the future of gardens and open spaces could be. There’s a concept ADHD Garden that features a central reflection pool and “the plant selection has been chosen to … Read more
The EPA has a marketing problem and it’s a basic one that has existed for decades. Despite being largely effective in its mission to protect American air quality and prevent toxic sludge from entering waterways, the government agency receives almost no public credit for their success. Of course, I’m oversimplifying their mission and perhaps overstating their success—but … Read more
How can you get young people to reconnect with nature? Let them talk to a tree. That’s the creative premise behind a new campaign that features a 150-year-old horse chestnut tree in London’s Morden Hill Park, which ‘speaks’ using “real-time sensory data from over 10 sensors measuring wind speed, soil moisture, humidity, and bioelectrical signals. This … Read more
A billionaire posted a desperate tweet asking for private fire support to save his home … and he was attacked for it. Turns out this particular billionaire posted in the past about lowering property taxes and generally supports politicians who advocate for smaller government. Along with that smaller government and less taxes, though, there is less … Read more
You probably have a chair like this. The one where you throw those clothes that aren’t quite laundry. They still have a few wears left. The more clothes you have like that, the more energy and water you are actually saving … so it’s probably a good thing to have them so you can avoid … Read more
People are stubborn. We see it in nearly every disaster movie where the flood or fire or aliens are headed straight for a town and there are people who still refuse to leave. They stare down the impending doom and assume everything will still work out. Sometimes, in the movies and in real life, it … Read more
When I was a kid and we would travel to India, all the taxis looked the same. The model that dominated back then, and for decades before and after was the Ambassador—alternately described as “virtually indestructible” and voted “the world’s best taxi.” Despite the fact that the factory making them operated from the 50s until closing in 2014, … Read more
The prevailing wisdom about human behaviors and beliefs today is that facts are not persuasive in changing minds or shifting beliefs. Usually, it’s true. That’s one reason why there is so much focus on becoming a better storyteller and why every category from politicians to breakfast cereal marketers primarily relies on stories to connect with … Read more
Sustainability-first brands like Patagonia have taken their commitment to reuse to the furthest extreme by creating an entire ecommerce experience dedicated to allowing their customers to sell used products to one another. When the Worn Wear platform came out in 2020, the brand was criticized for their crazy idea of inviting their customers to keep … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
